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Sr. Shopper Marketing Manager

1 month ago

Los Angeles, United States Daring Full time
  • We are looking for a Sr. Shopper Marketing Manager to lead Daring's marketing efforts across our expanding retail and foodservice footprint.
  • The Shopper Marketing Manager will lead the development and execution of strategies, plans, programs and tools to maximize demand and engage consumers across the path to purchase.
  • They have intimate knowledge of the grocery landscape and shopper marketing best practices.
  • Establish a holistic shopper marketing framework for Daring, inclusive of tiered initial launch and sustained support strategies for the retail channel
  • Establish relationships with shopper marketing vendors and agencies (ex: Quotient, Ibotta, Shopkick, Catalina, Inmar) and facilitate program planning and execution in partnership with paid media and ecommerce leads as appropriate
  • 4-6 years experience in shopper marketing or related field at an established or high growth CPG brand, or shopper marketing agency
  • Customer-oriented approach with experience in omni-channel marketing and strong examples of effectively driving sales both in store and online
  • Sales data literacy and familiarity with syndicated POS and panel data sources such as SPINS, Numerator, IRI or Nielsen