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Associate Director HCP Marketing
3 months ago
Company Description
Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.
Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.
Recognitions
Named Science's Top Employer in 2021, 2022, and 2023
Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we were named the No. 1 company to work for in the biopharma industry in Science's Top Employers Survey for three years in a row.
A Certified Great Place to Work®
We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma™, Best Workplaces in New York™, PEOPLE® Companies That Care, Best Workplaces for Women™, Best Workplaces for Millennials™, and Best Medium Workplaces™ lists.
Overview
The Associate Director, HCP Marketing will be a key member of the Brand team for Insmed's in-line rare disease respiratory product and will be responsible for the development and execution of strategies and tactics to ensure the brand's success. In collaboration with cross-functional partners, this position will develop plans and utilize appropriate tools and tactics to lead HCP personal and non-personal brand initiatives. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our company's core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. This position will report to the Senior Director, HCP and Payer Lead. This position does not have any direct reports.
Responsibilities
Responsibilities:
Additional representative responsibilities will include, but not necessarily be limited to, the following:Develop and implement the strategy for the brand's personal and non-personal promotional efforts with HCPsIdentify effective messages to communicate the brand's core value story; optimize delivery to customers through both traditional and innovative channelsCollaborate with Commercial Effectiveness colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on performancePartner with Sales and Training to ensure brand strategy and tactics are pulled through, including via regional and national sales meetingsManage the brand's HCP Agency of Record and media agencyWork closely with cross-functional partners including Legal, Regulatory, Compliance, and Medical Affairs, to align and compliantly execute key tactical activitiesEnsure alignment within Marketing team and across franchise teamsEstablish strong relationships and develop collaborative areas of shared interest with key stakeholders, including HCP experts and professional societiesWork closely with the financial business partner to manage spend to budgetBe a product champion and maintain knowledge of therapy areasEnsure culture of complianceQualifications:
Bachelor's degree required; MBA preferred.Requires a minimum of 4 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industryExperience in HCP personal and non-personal promotion preferredExperience in sales preferredExperience in managing external partners (e.g. consultants, agencies)Proven ability to develop exceptional relationships and have an impact on or appropriately influence othersOrphan or rare disease experience (pulmonary preferred)A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial resultsSuccessful track record of U.S. product launch experience also preferredDemonstrated success in working with cross-functional, high-performance teamsHighly learning agileDemonstrated leadership skillsMust have excellent communication skills (verbal and written) and project management skillsHighly organized with a strong attention to detail, clarity, accuracy and concisenessHighly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplaceTravel Requirements
Minimal travel required
Salary Range
Insmed takes into consideration a combination of candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required in the role, and external market and internal value when determining a salary level for potential new employees.
The base salary range for this job is from $139,000.00 to $195,200.00 per year
Compensation & Benefits
We're committed to investing in every team member's total well-being, now and in the future. We offer a competitive total-rewards package to all employees around the world, including:
Flexible approach to where and how we work, regionally basedCompetitive compensation package including bonus Stock options and RSU awardsEmployee Stock Purchase Plan (ESPP)Flexible Vacation Policy Generous paid holiday schedule and winter breakADDITIONAL U.S. BENEFITS:
401(k) plan with company matchMedical, dental, and vision plansCompany-provided Life and Accidental Death & Dismemberment (AD&D) insuranceCompany-provided short and long-term disability benefitsUnique offerings of pet, legal, and supplemental life insuranceFlexible spending accounts for medical and dependent careAccident and Hospital Indemnity insuranceEmployee Assistance Program (EAP)Mental Health on-line digital resourceWell-being reimbursementPaid leave benefits for new parentsPaid time off to volunteerOn-site, no-cost fitness center at our U.S. headquartersAdditional Information
Insmed Incorporated is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.
Applications are accepted for 5 calendar days from the date posted or until the position is filled.
