Senior Manager for Managed Services Customer Marketing

4 weeks ago

Palo Alto, United States HP Inc. Full time

Job Summary

At HP we are committed to providing seamless solutions that help businesses adapt for the future of work, and help employees thrive. HP's comprehensive portfolio of products and services empowers employees with innovative technology that help them stay productive, connected and secure. Our HP Workforce Solutions team is developing end-to-end solutions - across hardware, software, and services - designed for the current Hybrid & AI age. It is an exciting time to be a part of a growth business within an iconic global technology brand.

We're looking for an experienced marketing leader who has shown they can lead global teams to develop and execute end-to-end, insight led, commercial marketing programs that drive business results. The selected candidate will be leading a team that is responsible for two critical areas of marketing for HP Workforce Solutions:

  1. Pan-HP Workforce Solutions programs (e.g. sponsorships, events)

  2. Managed Solutions customer marketing

The ideal candidate will have a proven track record for

  • Developing commercial marketing strategy

  • End-to-end marketing program management across LAER customer engagement framework

  • Leading brand defining creative for commercial campaigns

  • Sponsorship, event and content marketing programs management

This senior marketing manager will be leading a team of professionals based around the world, and will be a close partner to our Managed Services BU and GTM leadership teams in ensuring we are aligned strategically, and developing the right assets to support country marketing teams in executing high-impact marketing programs.

The role will report to the WW Senior Director of Workforce Solutions Brand & Managed Solutions Marketing, with a dotted line to the managed solutions business.

This is a key strategic focus area for HP and represents a great opportunity for a commercial marketing leader to come into a team and business that is innovating and growing at an incredible pace.

Responsibilities

  • Inspire and develop a fantastic team

  • Lead the development of marketing strategies and plans of the HPWS Managed Solutions marketing priorities in close collaboration with business and GTM leadership

  • Deliver marketing campaigns and programs that advance services leadership and show measurable business impact

  • Ensure HPWS priorities are well coordinated with marketing activity

  • Oversee research/insights development

  • Closely partner with comms teams to ensure the HP Commercial brand narrative, and key

  • Managed Solutions marketing calendar planning

  • Customer marketing budget management

  • Strategy and planning process and documentation to ensure alignment with other business units, and GTM alignment

  • Regularly connect with Managed Solutions business leaders to align strategies and represent customer marketing programs and impact

  • Occasionally represent pan-HP Workforce Solutions programs to senior HPWS management

Education & Experience Recommended

  • Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

  • Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in commercial marketing, content marketing and media, thought leadership content development, data led planning, or a related field.

  • Specific experience in Technology Solutions & Services Marketing (B2B)

  • International global brand experience

  • Proven track record in strategic communications planning

  • Proven track record of agency/client management

  • You will be able to identify great creative from average creative

  • High level of tact and diplomacy

  • Ability to interact with all levels of the company, from top to bottom

  • Budget planning and process management including alliances

  • WW, Regional and Country experience preferable

  • Driven, energetic, transformational and engaging

  • Quick learner, blast to action, brave

  • Deep understanding of the role of creative, PR, Media... attracting and retaining great agency partners

Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

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