Associate Marketing Program Manager

2 weeks ago


Tucson, United States Rain Bird Corporation Full time

Overview

Lead the development and implementation of service marketing programs. including service contracts, subscription services, refurbished parts, and on-site services. Manage communications to end users, distributors and Rain Bird sales teams on the features and benefits of those services.

Responsibilities

  • Develop and execute service marketing campaigns to grow contract & subscription services.
  • Proactively contact distributors, contractors, and end users to facilitate services sales and on time renewal of contracts.
  • Train sales teams, SBU staff and distributors to sell the features and benefits of services.
  • Collaborate with Rain Bird's SBU's to ensure alignment & transparency of marketing campaigns.
  • Assist service managers in other regions to develop and implement marketing programs.
  • Facilitate the translation of marketing documents to meet local language requirements.
  • Conduct market research and surveys to position Rain Bird Service campaigns.
  • Collect service competitive intelligence.
  • Update and maintain customer contact lists via database management.
  • Manage services pricing updates and communication.
  • Liaise with Corporate Marketing.
  • Produce marketing collateral for distribution and maintain the services web sites.
  • Liaise with Customer Service re invoicing of services.
  • Implement efficiency improvements, such as auto renewals of contract billings.
  • Manage and report on key service metrics.

Qualifications

MINIMUM QUALIFICATIONS:

  • Bachelor's degree preferably in Marketing or Business.
  • 3-5 years minimum work experience in Marketing, Engineering or Sales.
  • Service marketing experience.
  • Excellent customer handling and interpersonal skills.
  • Exceptional written and verbal communication skills.
  • Proficient computer skills including the Microsoft suite and database software.
  • Must be an innovative self-starter who can work with a minimum of supervision.

DESIRED QUALIFICATIONS:

  • Background in Business development.
  • Demonstrated creative ability.

Rain Bird is an Equal Opportunity Employer



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