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Senior BioPharma Marketing Specialist

4 months ago

Boston, United States SOPHiA GENETICS Full time

Do you love working in a fast-paced environment? Want to work in an environment that will continuously challenge you to do more, try more, and learn more in a cross-functionally position?
Do you have experience in launching multichannel campaigns in the biopharmaceutical/life science sector, with a solid knowledge of Salesforce?
Bring your knowledge & passion for healthcare to SOPHiA GENETICS as our new BioPharma Marketing Lead.
Candidates will ideally be absed in proximity to our Boston (US) or Rolle (CH) headquarters, but exceptionally qualified candidates can be considering on a remote basis in EU5.
Why us:
We believe there is a smarter, more data-driven way to make decisions in health. SOPHiA GENETICS (Nasdaq: SOPH), is a cloud-native software company and a leader in data-driven medicine. We are dedicated to establishing the practice of data-driven medicine as the standard of care and for life sciences research. It is the creator of the SOPHiA DDM™ Platform, a cloud-native platform, capable of analysing data and generating insights from complex multimodal data sets and different diagnostic modalities.
Your mission:
As a Biopharma Marketing Lead your main responsibility is to create, own, and implement campaigns and marketing tactics as part of awareness campaigns, targeted account-based marketing or product launch campaigns for all marketing activities assigned to create pipeline and leads for the BioPharma sales team.
The value you add:

  • Establishes the go-to market strategy for the assigned business and actively creates and monitors multi-channel campaigns.
  • Works closely with content writers, creative design and digital marketing experts to ensure that campaign tactics match market segment needs (e.g. compelling email / content / social media marketing (blogs / webinars)).
  • Collaborates with third party vendors necessary to ensure comprehensive coverage across relevant channels and targeted audiences.
  • Frequently interacts with Sales and Product Management to ensure continuous alignment with business strategy, establishing pertinent marketing tactics that empower Sales teams to meet their targets, and delivering campaigns in a timely manner.
  • Tracks agreed KPI's to measure ROI of commercial marketing campaigns. This includes creating performance dashboards with user engagement metrics across channels and orchestrate the communication of outcomes to Sales, Product Management up to the ET.
  • Builds, maintains, and analyzes digital advertising campaigns to ensure the content is reaching the right audiences within budget and timeline.


Requirements
The experience you bring

  • 5 + years of integrated marketing experience in a healthcare-related sector (BioPharma, BioTech, CRO, Healthcare Agency) is required.
  • Direct exposure feeding top-of-funnel activity and driving demand generation is critical.
  • Experience with defining marketing strategy and creating marketing campaigns and marketing plans required.
  • Extensive mastery of email marketing and marketing automation tools (Pardot preferred), Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms.
  • Fluent in English is a must. Any other language would be an asset.
  • Regulatory and Compliance awareness.


Benefits
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth to our new business unit.
Business recognition and accolades include:

  • World's most innovative companies (Top 10)
  • World's smartest companies (Top 50)
  • 100 Best Places to Work in Boston
  • Top 10 European Tech Startup - 2020
  • Top 10 European biotechs startup to watch - 2021
  • Top 25 East-Coast Biotech to watch - 2021


This role should be based at either of our corporate office locations (Boston (US) or Rolle (CH) but exceptionally qualified candidates can be considering on a remote basis across EU5.

  • A flexible, friendly and international working environment with a collaborative atmosphere
  • An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
  • A fast-growing company with plenty of opportunity for personal growth and development
  • A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning


The Process
Apply now with your CV and any supporting information. For further information, contact our Lead Talent Acquisition Partner.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholder from across the business.
Starting Date: ASAP
Contract: Full-Time, Permanent