VP, Brand Marketing

3 weeks ago

Washington DC, United States Headfirst Companies Full time

The Vice President of Marketing oversees all aspects of marketing, sales, and business development at Headfirst Companies and leads a high-performing team at all stages of their professional journeys, from early-career associates to seasoned subject matter experts across each of our four programming divisions: KI Concerts, Headfirst Honor Roll Camps, Headfirst Professional Sports Camps, and Headfirst Summer Camps. The Vice President of Marketing will be looked to as a creative and strategic leader who can apply their extensive experience in developing and implementing effective marketing campaigns and spearheading compelling customer experience initiatives to enhance brand recognition, achieve enrollment targets, and drive revenue growth. This role is a full-time corporate position; Drive organization-wide Marketing, Business Development, and Sales for Headfirst's 4 divisions
Lead divisional marketing managers in development of each division's seasonal marketing plans and creation of the seasonal forecast, ensuring that KPIs are tracked and reported across the organization in a timely manner
Manage team of employees, agencies, and contractors who comprise the Marketing Services organization to deliver functional support to the Headfirst organization covering areas such as Creative, Digital, Paid Advertising, Customer Care, Site Development and more
Create and maintain the annual Marketing Budget, allocating funds across each division and relevant channels/initiatives with the objective of achieving enrollment goals and overall business P&L
Lead the divisional marketing teams in identifying and implementing scalable and efficient customer acquisition programs
Establish metrics for tracking, measuring, and analyzing the effectiveness of marketing strategies, and leverage data to evaluate trends and capitalize on shifts in the marketplace
Partner with Operations and Sales to develop programs, campaigns, and collateral that leverage our deep connections with key partner organizations (including but not limited to schools, facilities, professional teams, choirs, bands, and orchestras) and equip them to help promote Headfirst
Develop and maintain a marketing technology strategy that allows Headfirst to capitalize on the latest digital technologies to reach, acquire, and retain our customers in an efficient, measurable way while maintaining a strong sense of personal connection
Identify, develop and maintain a network of partners that can extend our reach into key customer segments across all our divisions
Serve as a key voice in the establishment of Customer Care SLAs, and act as an accountability partner to Operations to ensure ongoing adherence to the agreed-upon SLAs throughout enrollment and programmatic seasons
Act as a mentor and leader for the Marketing team and beyond
10+ Years of Consumer Marketing experience including at least 3 years of in a Leadership role
~ Experience marketing complex products and services including seasonal markets, fragmented markets, luxury goods, and/or considered purchases
~ Deep knowledge and experience managing and scaling digital marketing programs
~ Demonstrable success in leading an organization's digital (marketing) transformation
~ Proven ability to manage and transform a cross-functional team, with specific experience helping younger marketers develop and grow
~ Direct experience managing customer service operations and partnership sales is viewed favorably
~ An impassioned enterpriser who shares the Headfirst Companies' core mission and values, and believes in our ability to work together to make a difference in the lives of children and young adults
A juggler and prioritizer, who is accustomed to managing multiple complex projects at the same time and is able to maintain focus on key priorities in a noisy, fast-paced environment
A humble and enthusiastic leader who possesses the passion and polish to serve as an ambassador of Headfirst Companies
A flexible, coachable, and down-to-earth teammate who has the desire and capacity to grow through self-reflection, and by both providing and receiving thoughtful, constructive performance feedback
A consummate professional who has the ability to prioritize and multitask, managing several projects concurrently, sometimes under pressure, and often with tight deadlines, while maintaining a positive attitude and professional demeanor
We value diversity and inclusivity across our Headfirst community, and we strongly encourage individuals from underrepresented groups to apply.
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