Senior Manager of Individual Giving

3 weeks ago

Arlington VA, United States National Council on Aging Full time

National Council on Aging

That’s why we’re on a path to improve the lives of 40 million older adults by 2030. At NCOA, we represent the interests of the aging population across the nation, while striving to live out our core values of equity, excellence, and innovation. This is meaningful work where we put “people first” and our employees can learn and grow, where work/life balance is prioritized, and have a flexible hybrid work schedule while being part of a dynamic, collaborative team.

The Senior Manager of Individual Giving will join NCOA at a time of dynamic growth.

The Senior Manager of Individual Giving works with the Senior Director of Philanthropy to strengthen NCOA’s individual giving program to advance NCOA’s mission and grow unrestricted revenue from new and existing donors through multi-channel fundraising. The Senior Manager of Individual Giving will join a small frontline fundraising team and collaborate with Advancement Department colleagues to develop, manage, and implement annual giving strategies including seasonal and monthly campaigns, direct mail, social and paid media, email marketing, and other direct response efforts. Essential to this role is the development and implementation of donor stewardship initiatives and a sustained giving program, and embedding best practices in stewardship, retention, and advancement in our fundraising work.

This position is highly collaborative, manages work across cross-functional teams in a fast-paced environment and requires keen project management skills, strong presentation and interpersonal skills, and adaptability to pivot between strategic thinking and tactical implementation. The Senior Manager of Individual Giving works to improve key performance metrics with Advancement Team members to increase engagement and donor conversion through multiple channels, e.g., direct mail, email marketing, social and paid media, and other promising platforms.

Positions at this level typically report to a senior director and require advanced knowledge and experience as well as management capabilities. Incumbents generally have eight or more years of experience in their discipline and a bachelor’s degree or the equivalent, as well as substantive and demonstrative experience at this level. Graduate level degrees may be considered in lieu of experience.

Planning and Collaboration:
In collaboration with the Senior Director of Philanthropy, set the tone and direction of overall individual giving campaigns to achieve the organization’s unrestricted giving goal, and the Advancement Department’s aggressive donor engagement, conversion, and retention goals.
Develop and manage a donor-informed sustained giving program.
Project Management & Campaign Implementation:
Create content, manage work with department colleagues, oversee work with vendors, track results, and pivot as needed based on internal needs and campaign response rates.
Collaborate with Administrative staff on in-house donor mailings and other fundraising campaigns and donor-stewardship requirements.
Manage consumer-facing planned giving tools, identify prospects for estate planning education, and facilitate digital/print outreach.
Achieve performance measures/accountabilities including but not limited to:
Increase annual giving revenue and active donor file through donor acquisition, house file conversion, and donor retention (specific targets to be developed annually).
Improve performance of email marketing and social and paid media as fundraising tools.
Support the development of a long-term fundraising plan and major gift program for NCOA in collaboration with the Senior Director of Philanthropy and the CDMO.
Help achieve national leadership gift goals for the annual fund campaign (targets to be determined).


Create donor profiles that drive donor segmentation, acquisition strategies and house file conversion by synthesizing internal and external data.
Collaborate with Advancement’s Digital & Marcom teams to develop and drive digital marketing strategies that effectively engage and convert donors and prospects.
Develop messaging and individual giving campaign content in tandem with the Marcom team’s efforts to build our brand and reframe aging.

~ Bachelor’s degree and 8+ years of individual giving experience including direct mail, email, and digital engagement.
Strong writing, message development, and project management experience.
Demonstrated experience managing and monitoring cross-functional teams on a deadline driven project.
Familiarity/knowledge of tax laws that impact charitable giving, personal assets, and estates.
Strong working knowledge of MS Office, Salesforce, Blackbaud, and other business-related presentation software.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We only accept applications that follow the electronic process. No phone calls please. Qualified applicants should submit a cover letter with salary requirements and resume to the Senior Manager of Individual Giving job posting:


Medical, Dental, Vision, STD, LTD insurances
~ 403(b) Retirement plan
~ Hybrid remote work options
~ NCOA is an Equal Employment Opportunity Employer and a Diversity, Equity, and Inclusion Champion

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