Director of Product Marketing

4 weeks ago

Boston MA, United States Hunters Full time

Hunters SOC Platform is a Human-Driven, AI-powered SIEM alternative that revolutionizes the way SOCs operate. Hunters automate the entire TDIR process, replacing repetitive human work with machine-powered detection, enrichment, correlation, prioritization, triage, and investigation, freeing analysts to proactively protect their organizations. Hunters utilizes an open security data lake architecture, ensuring complete and cost-effective coverage of the entire security stack.

Enterprises like Booking.com, Snowflake, and ABInBev leverage Hunters SOC Platform to empower their security teams. Hunters is backed by leading VCs and strategic investors including Stripes, YL Ventures, DTCP, Cisco Investments, Bessemer Venture Partners, U.S. Venture Partners (USVP), Microsoft’s venture fund M12, Blumberg Capital, Snowflake, Databricks, and Okta.

The Director of Product Marketing will lead Hunter’s product marketing efforts, focusing on our SIEM solutions. This role is responsible for developing and executing a comprehensive marketing strategy that encompasses messaging, content creation, technical marketing, analyst and public relations (AR/PR), customer marketing, and competitive analysis. The ideal candidate will have a deep understanding of the cybersecurity market, exceptional communication skills, and the ability to translate technical features into compelling benefits for our target audience.

Responsibilities:

  • Strategic Messaging and Positioning: Develop and refine the company’s messaging framework that clearly articulates the value proposition and differentiators of our SIEM products to the market.
  • Content Development: Hands-on leadership of the creation of high-impact content, including white papers, blog posts, case studies, and product datasheets that resonate with our target audience and drive lead generation.
  • Product Launches: Plan and execute product launches, ensuring that all marketing materials, sales enablement tools, and external communications are aligned and executed flawlessly.
  • Technical Marketing: Work closely with the product management and engineering teams to understand the technical details of our products and effectively communicate these to both technical and non-technical audiences.
  • Analyst and Public Relations (AR/PR): Develop and maintain relationships with key industry analysts and media outlets to enhance our market presence and thought leadership position.
  • Competitive Analysis: Conduct ongoing competitive analysis to understand market trends, identify opportunities, and inform product development and marketing strategies.
  • Sales Enablement: Equip the sales team with the necessary tools, resources, and training to effectively sell our SIEM solutions.
  • Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies accordingly.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. An MBA is preferred.
  • 8+ years of experience in product marketing, preferably in the cybersecurity or technology industry, with at least 3 years in a leadership role.
  • Deep knowledge of the SIEM market and cybersecurity trends.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong analytical skills and experience with competitive analysis.
  • Exceptional written and verbal communication skills.
  • Ability to work cross-functionally and manage multiple stakeholders.
  • Strategic thinker with a hands-on approach to execution.

Skills:

  • Leadership and team management
  • Strategic planning and execution
  • Passion for writing and messaging
  • Technical acumen in cybersecurity products
  • Excellent communication and presentation skills
  • Analytical and problem-solving skills
  • Proficient in marketing analytics and performance measurement too

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