Remote Head of Marketing on Segwit

4 weeks ago


Los Angeles CA, United States WorksHub Full time

Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectives
  • Define Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spaces
  • Lead all marketing campaigns across channels like social media, content, email, paid advertising, events, influencer collaborations, etc.
  • Set performance goals, budgets, and track key metrics to measure success and ROI
  • Conduct market research to identify trends, opportunities, and Segwit's target audience
  • Collaborate with the product and engineering teams to coordinate launches, communicate product updates, and gather user feedback
  • Manage and mentor a high-performing marketing team across roles like content, social media, growth, etc.
  • Stay up-to-date on the latest marketing best practices, crypto/Web3 landscape, and emerging platforms

Requirements:

  • 7+ years of marketing leadership experience, preferably in consumer tech, crypto, or Web3
  • Proven track record in building brands and driving growth through innovative marketing strategies
  • Excellent written and verbal communication skills with the ability to craft clear, compelling messaging
  • Solid understanding of marketing technologies, analytics, and performance measurement
  • Entrepreneurial spirit with the ability to thrive in a fast-paced startup environment
  • Passion for Segwit's mission of bringing secure and user-friendly Web3 products to the masses
  • Bachelor's degree in marketing, business, communications or related field
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