Senior Marketing Manager

Found in: Jooble US O C2 - 2 weeks ago


San Mateo CA, United States Freshworks Full time

We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
This role will be based in San Mateo, CA and requires an in-office presence.
We’re on the lookout for a Senior Product Marketing manager to develop messaging and execute competitive marketing strategies for Freddy AI powered by the Freshworks Neo platform. Our ideal candidate is a passionate experienced B2B product marketer with proven success in AI and platform marketing strategies, working with emerging products and driving GTM strategies.
Freshworks has been at the forefront of the AI revolution and has brought cutting-edge AI-powered features to our customers since 2018. Freddy Self Service understands the context of the conversations and offers quick, personalized support that will help businesses improve their customer and employee experiences. Freddy Copilot offers user assistance to make everyday users more productive. Freddy Insights enable leaders to use actionable intelligence for better business outcomes- all this in a secure and cost-effective way. Content Development – Conceptualize and create top, mid and bottom of funnel content for the offering
Sales enablement – Communicate value proposition and provide high-value sales tools, case studies, training, and collateral
Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the competitors in the market
Plans - Own launches, go to market strategy, sales enablement collateral and website
10-13 years of progressive experience across technology and/or marketing
~ Experience marketing AI software
~ An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
~ Proven experience creating marketing plans encompassing strategy, market analysis, competitive analysis, product requirements, messaging, pricing, etc.
~ Creative thinker to generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.
~ Hands-on ability to create a range of marketing assets, including on-message product demo videos and succinct slide pitch-decks.
~ Strong communication, presentation, writing, and analytical skills
~ Keen eye for detail and proven project management skills
~ Excellent written, verbal, and presentation skills, with an eye for quality and attention to detail
~ Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing

Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. #


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