Jr. Advertising Manager

3 weeks ago

Charlotte NC, United States Hendrick Automotive Group Full time

Hendrick Automotive GroupLocation: 6000 Monroe Rd, Charlotte, North Carolina 28212 Summary:
Advertising Manager is responsible for supporting the Senior Advertising Management team in the execution of day-to-day advertising strategies. The objective of the SAM Team is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers. Advertising Manager to develop a strong understanding of website platforms, reporting disciplines, advertising partners, and support resources used in building and executing marketing strategies across the group, as well as develop a high level understanding of dealership operations.
This role is a teammate in the Hendrick Automotive Group Marketing Department and supports the SAM Team daily.
Works alongside SAMs with Hendrick Automotive Group Marketing team, and store leadership to understand the goals and business needs for all assigned dealerships.
Assist with compiling weekly operational reporting and communicating out to the Operational Marketing Team
Assist with reporting of marketing budgets from an enterprise level and compiling budget reports for the Marketing Leadership Team
Advertising mediums that are currently leveraged, which this role may be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.
In addition to understanding website best practices, this role may responsible for occasionally reviewing website performance, merchandising, UX, and overall functionality, as needed, in collaboration with Internal Website Support teammates
Responsible for learning compliance to OEM standard and Hendrick Automotive Group brand standards
Responsible for learning OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.
Responsible for learning basics of dealerships operations
On special occasions, there are nonrecurring/one-off projects. If asked, this role will assist the project manager for these, including coordinating presentations, disseminating information, and organizing events.
Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
Willingness to collaborate with teammates to share best practices and performance data
Be a problem solver and demonstrate a willingness to help teammates find solutions
Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor Degree
Field of Study/Work Experience:
o Automotive
√ Desired Work Experience:
√ Bachelor’s in marketing or Business Management/ Administration preferred. 1-3 Years of Advertising, Digital Marketing, or Related Experience. Proven track record in Automotive/Digital Marketing is a plus. Knowledge of other programs includes Google Analytics, Excel, Microsoft Outlook, Word, and PowerPoint.
Computer Skills:
Advanced Computer skills in Microsoft Office products. Strong knowledge of various social media tools including Facebook, Twitter, etc and various third party applications used by dealerships.
Communication Skills:
Scheduled shifts may include evening hours, weekends, and holidays.
Duties are performed primarily at a desk in an office environment but will also be required to work throughout the facility. Work includes frequent clerical and administrative assignments and interaction with office, employees, and company personnel.
Verbal and Writing Ability:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret and analyze marketing data, reports, and spreadsheets.
Diversity is strength, and when we trust and respect one another we can work as a team to achieve at a high level.
Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

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