Creative Online Marketeer

2 weeks ago

Merrifield VA, United States Healthcare InfoTech Full time

Role: Brand & Product Marketing Strategist II

Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.


Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
• Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing
performance; Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
• Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
• Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing
• Serve as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
• Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
• Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
• Maintain a thorough knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
• Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of
executive management, as well as socialization into all marketing activities
• Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
• Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
• Experience in leading large brand, product, and/or marketing campaigns with business risk and impact; Significant experience in client management, project leadership, and execution; initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
• Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems
• Working knowledge of financial and marketing industry trends, products, and services
• Significant experience with PCs and related software packages as well as learning different collaboration and product management tools
• Desired - Product Owner Certification or equivalent training/experience
• Desired - Working knowledge of Navy Federal products, services, programs, policies,
Desired - Working knowledge of Navy Federal's functions, philosophy, operations and
Effective organizational, planning, and time management skills
• Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

  • Creative Online Marketeer

    2 weeks ago

    Merrifield, VA, United States INSPYR Solutions Full time

    Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and...

  • Brand & Product Marketing Strategist II

    2 weeks ago

    Merrifield, VA, United States Healthcare InfoTech Full time

    Role: Brand & Product Marketing Strategist II Location: Merrifield, VA Duration: Long Term Rate: $70/hr on w2/1099 Only GC, USC Job Description: Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the...

  • Brand & Product Marketing Strategist II

    2 weeks ago

    Merrifield, VA, United States INSPYR Solutions Full time

    Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and...

  • Brand & Product Marketing Strategist II

    3 weeks ago

    Merrifield, United States Healthcare InfoTech Full time

    Role: Brand & Product Marketing Strategist II Location: Merrifield, VA Duration: Long Term Rate: $70/hr on w2/1099 Only GC, USC Job Description: Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the...

  • Brand & Product Marketing Strategist II

    2 weeks ago

    Merrifield, United States Healthcare InfoTech Full time

    Role: Brand & Product Marketing Strategist II Location: Merrifield, VA Duration: Long Term Rate: $70/hr on w2/1099 Only GC, USC Job Description: Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the...

  • Brand & Product Marketing Strategist II

    2 weeks ago

    Merrifield, United States INSPYR Solutions Full time

    Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and...

  • Senior Content Marketing Manager, Google Cloud Public Sector

    7 days ago

    Reston, VA, United States Google Full time

    Minimum qualifications:Bachelor's degree or equivalent practical experience.10 years of experience in journalism, public relations, internal or executive communications, or a related field.9 years of experience in industry marketing, solution marketing, product marketing, or equivalent experience in the enterprise software technology industry.Experience with...

  • VP, Financial Consultant- Gaithersburg, MD

    2 weeks ago

    Merrifield, United States Charles Schwab Full time

    Position Type: RegularYour opportunityAt Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together. Schwab’s branch team is at the heart of our firm’s commitment to helping clients own their financial...

  • Product Manager, Online

    6 days ago

    Herndon, VA, United States ST Engineering iDirect Full time

    ST Engineering iDirect is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. Our business provides innovation focused on solving satellite's most critical economic and technology challenges, and expands a...

  • Mortgage Pricing Analyst

    7 days ago

    Merrifield, VA, United States Lenderworks Full time

    Description:Lenderworks is looking for a Mortgage Pricing Analyst to join our team of mortgage professionals. This remote position will be required to work 9:00 am to 5:30 pm Pacific Standard Time. You are our competitive advantage. Our team of innovators and seasoned professionals fosters an environment where our teammates and our clients can thrive. Since...

  • Dermatology, Medical Dermatologist

    1 day ago

    Fairfax, VA, United States US Dermatology Partners Full time

    Dermatology Partners is seeking an exceptional  Board-Certified or Board-Eligible Dermatologist to join our premier dermatology practice in  Fairfax, VA ! Enjoy the advantages of working in one of the largest physician-led dermatology groups in the country. Our comprehensive benefits package includes a strong referral base and operational support with...

  • Dermatology, Medical Dermatologist

    1 day ago

    Centreville, VA, United States US Dermatology Partners Full time

    Dermatology Partners is looking for a  Board-Certified Dermatologist or Board-Eligible Dermatologist to serve patients in our highly reputable and busy  Centreville office in Northern Virginia. Enjoy the advantages of working in one of the largest physician-led dermatology groups in the country. Our comprehensive benefits package includes a strong...

  • Collections Services Analyst

    6 days ago

    Chesterfield, VA, United States Chesterfield County, VA Full time

    Minimum Qualifications Why Chesterfield County Join our eGovernment Services team at Chesterfield, where every conversation is an opportunity to transform how people experience public services online. We're looking for a creative, detail-oriented individual who is passionate about building digital engagement and creating innovative solutions to improve...

  • Dermatologist Opportunity In Centreville, Virginia

    1 day ago

    Centreville, VA, United States US Dermatology Partners Full time

    JOB DESCRIPTION U.S. Dermatology Partners is looking for a  Board-Certified Dermatologist or Board-Eligible Dermatologist to serve patients in our highly reputable and busy  Centreville office in Northern Virginia. Great opportunity to join a busy, well established practice. Enjoy the advantages of working in one of the largest physician-led...

  • Dermatologist Opportunity in Fairfax, VA

    1 day ago

    Fairfax, VA, United States US Dermatology Partners Full time

    U.S. Dermatology Partners is seeking an exceptional  Board-Certified or Board-Eligible Dermatologist to join our premier dermatology practice in  Fairfax, VA ! This busy practice is expanding its team to meet patient demand. Enjoy the advantages of working in one of the largest physician-led dermatology groups in the country. Our comprehensive benefits...

  • eGovernment Services Web Content Analyst

    6 days ago

    Chesterfield, VA, United States Chesterfield County, VA Full time

    Minimum Qualifications Why Chesterfield County Join our eGovernment Services team at Chesterfield, where every conversation is an opportunity to transform how people experience public services online. We're looking for a creative, detail-oriented individual who is passionate about building digital engagement and creating innovative solutions to improve...

  • CLIENT RELATIONS ASSOCIATE

    6 days ago

    , VA, United States Ultimate Charities Full time

    We're a leading event marketing agency dedicated to creativity, innovation, and client satisfaction. If you're enthusiastic, detail-oriented, and ready to support our clients' success, we want you on our team!As a Client Relations Associate - Entry Level, you'll play a vital role in nurturing client relationships, ensuring their needs are met, and...

  • Apartment Leasing Consultant

    7 days ago

    Blacksburg, VA, United States InterSolutions Full time

    Take on a new career in the Multifamily industry that's rapidly expanding. We have apartment leasing opportunities for driven individuals with an outgoing personality and a go-getter attitude! Don't miss the chance to have a gratifying career you can grow in.All InterSolutions' associates are offered an online hiring and interview process, paid training,...

  • POLITICAL CLIENT MANAGER

    5 days ago

    , VA, United States HSP Direct Full time

    Political Client ManagerHSP Direct is seeking an ambitious Political Client Manager to provide strategic leadership and direction to our political and non-profit advocacy accounts. We are looking for an experienced relationship-builder who can inspire others and take clients' fundraising programs to the next level. If you're passionate about leading dynamic...

  • CRNA Locums

    6 days ago

    Williamsburg, VA, United States LocumTenens.com Full time

    com is seeking a CRNA Anesthesia for a locum tenens job in Williamsburg, Virginia. Employment Type: Locum Tenens A hospital is seeking a CRNA for locum tenens coverage. The shifts are 8s, 10s, and 12s,. The clinician must be willing to take call and work a mix of shifts Monday-Friday. CRNAs are only called in if a 2nd location is needed and...