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Email Marketing Manager

2 months ago

Atlanta GA, United States TEKsystems Careers Full time

  • Location: Atlanta, GA or New York City – hybrid*
  • Contract Length: 12 months, extension based on budget approval/mutual fit *
  • Rate: 60/hour *
Must have: editorial calendar content, calendaring, creative briefs Work cross-functionally to manage and execute a regular cadence of customer newsletters and personalized campaigns using customer data - Build and maintain a comprehensive annual campaign calendar for the newsletter program in partnership with cross-functional and internal stakeholders - Support the internationalization of lifecycle marketing campaigns through detailed project planning, budget tracking, collaboration, and execution - Incorporate test & learn strategies into your initiatives by implementing measurement best practices and partnering with the Analytics team to measure lift on KPIs - Partner with Marketing Operations to plan and manage the end to end process of multi-channel campaigns, using the right technology and data to amplify the strategy - Collaborate with Product Marketing to ensure we’re communicating the right value prop, market context and product features for key segments and markets - Partner closely with analytics and use customer behavior and data insights to design triggered communications such as feature abandon series and upgrade series targeting customers when they become eligible for advanced features. You have 4+ yrs experience in Lifecycle/Email marketing, with a preference for candidates that have worked on newsletters or retention and churn prevention - You have a proven ability utilizing key customer and behavioral data to drive compelling and relevant customer communications strategies that drive business impact - Experience with utilizing dynamic content and audience segmentation to develop relevant and personalized messaging - You are familiar with, and adept at implementing, testing best practices that ensure your campaigns are measured against company KPIs, and are constantly iterating based on those results - You are customer obsessed and understand the need to put customers at the center of all programs - You are a self-starter and with a bias for action - You are extremely organized, dependable and a stickler for the details - You are flexible and adaptive to change with the ability to multitask in a fast-paced environment - Prior experience with B2B SaaS products, and specifically SaaS based marketing solutions, a plus About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.