Senior Product Marketing Manager
1 month ago
- Lead the development and execution of comprehensive go-to-market strategies for our solutions, ensuring alignment with overall business objectives.
- Collaborate closely with cross-functional teams, including engineering and data science, to define and prioritize key market segments, target customers, and value propositions.
- Drive product positioning, messaging, and differentiation to effectively communicate the value of our solutions to target audiences.
- Develop and execute integrated marketing campaigns across various channels, including digital, content, events, and partnerships, to generate demand and accelerate customer acquisition.
- Utilize data-driven insights and analytics to measure campaign performance, optimize marketing strategies, and drive continuous improvement.
- Champion a product-led growth mindset and strategy, leveraging product capabilities and user experiences to drive customer acquisition, retention, and expansion.
- Act as a strategic advisor to leadership, providing actionable insights and recommendations to inform product development, pricing strategies, and market expansion initiatives.
- You can work through ambiguity. Your experience will enable you to focus on the elements that matter most and drive clear insights that inform the team's priorities.
- You are analytically rigorous. You have a deep bias towards using data and analyses to drive decisions.
- You communicate and collaborate effectively. You know how to deliver the right message to the relevant audience at the appropriate level of detail. You co-create solutions that are better than the sum of individuals' ideas. You embrace intellectual friction as a feature of improvement, not a relationship bug.
- You obsess about customer centricity and operate with deep empathy and expertise of our customers.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Extensive experience in B2B product marketing, with a proven track record of executing successful go-to-market strategies for SaaS solutions.
- Deep understanding of B2B marketing principles and best practices, with experience in targeting and acquiring SMB customers.
- Demonstrated expertise in establishing and implementing product-led growth strategies, with a focus on driving user adoption and retention.
- Analytically rigorous, with the ability to leverage data and analytics to drive strategic decision-making and optimize marketing performance.
- Strong creative thinking and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
- Excellent communication and collaboration skills, with the ability to work effectively across functions and influence stakeholders at all levels of the organization.
- Proven ability to thrive in a fast-paced startup environment, with a hands-on approach and willingness to roll up sleeves to get the job done.
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