Chief Marketing Officer

3 weeks ago

Conshohocken PA, United States Spring EQ Full time

Spring EQ, a leader in the mortgage lending industry with a uniquely in demand product offering, is seeking a highly motivated and experienced Chief Marketing Officer. This pivotal role will oversee a team of 6+ responsible for all digital marketing, lead management, corporate partnerships, and brand management. Following a record $2B in originations last year, the organization aims to accelerate growth to achieve $3-4B this year. This presents an exceptional opportunity for a driven leader to continue the expansion of a best-in-class marketing team with the goal of making an impact on the industry.

Responsibilities

  • Establishing and executing a multi-channel marketing strategy-including online, direct to consumer, business to business, cross-sell, and partnerships
  • Developing strategies to reach new borrowers across multiple demographics and product lines
  • Managing and reaching out to potential partners to create affiliate relationships
  • Working to develop and execute a cohesive digital marketing plan
  • Working with the broader marketing team on creation of emails, Facebook ads, Google ads, display ads, affiliate ads as well as content for outside Account managers.
  • Work cross functionally with analytics, research, and product teams to develop necessary insight to support messaging approach.
  • Bring insight selling into sales and marketing teams and pair it with behavioral design approaches to increase effectiveness of our marketing efforts.
  • Lead sales enablement to improve sales force operations and scalability through sales team training, sales material creation, and measuring sales force effectiveness.
  • Reporting the progress and results to senior management on a weekly basis

Qualifications

  • A bachelor’s degree with a focus in marketing or business.
  • Mortgage industry experience, with both consumer call center and third-party origination broker marketing channel expertise required.
  • 10-15+ years of sales enablement and marketing management experience that includes consumer direct, digital marketing, and communications
  • CRM experience, Hubspot preferred
  • Experience establishing and leading sales enablement and marketing in a dynamic and fast-paced environment.
  • A successful track record of leveraging data and analytics to understand performance and improve results to the team.
  • A significant experience with sales and marketing technology and operations.
  • A commitment to leading with curiosity, and transparency, with a willingness to roll up your sleeves and dig into the work.
  • An understanding of the importance of working with a sense of urgency. Ideal candidates will possess the ability to thrive in a fast-paced, team-oriented environment.

Benefits

  • 401k Company Match
  • Commuter Benefits
  • Company Holidays
  • Credit Union Membership
  • Dental Insurance
  • Dependent Care Plan
  • Disability Insurance
  • Employee Assistance Program
  • Health Savings Account
  • Life Insurance
  • Medical Flexible Spending Account
  • Medical Insurance
  • Paid Time Off Plan
  • Vision Insurance

Spring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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