Manager, Content Marketing

4 weeks ago


Pasadena CA, United States KBKG Full time

Pasadena Location (Must live in or near the area as this is a hybrid role 2-3x per week in the office)
KBKG , a Specialty Tax Service firm, helps business grow by delivering tax incentives to businesses and their CPAs. Our team includes leading experts in our respective fields and a 20-year proven track record under IRS audits. We are national firm, with local service having offices in NYC, Atlanta, Detroit, Chicago, Dallas, Houston, and Los Angeles.
We help CPAs determine tax incentives that benefit their clients, and we are committed to handling each client relationship with care and diligence. The Head of Marketing is responsible for leading our Brand, Portfolio & Demand generation Marketing teams. This person will be a hands-on leader, helping their team develop the best strategies for growth while nurturing a fun and engaging working environment built on trust and respect. In addition to managing a high-performing team, you will align and work across the sales, marketing and operations teams effectively, while producing and managing high quality marketing programs that drive awareness and demand for KBKG’s consulting services and products.
Lead the planning process and execution of annual marketing plans.
Lead and manage Brand/Communications and Demand Generation, with an emphasis on Lead generation .
Use key campaign channels, understanding how to target the right audience at the right time through marketing automation & email nurtures, content syndication, paid & organic search & social, sponsored media programs, digital advertising, and more.
Monitor campaigns and effectiveness in partnership with marketing operations, using a strong analytical focus to understand campaign pipeline impact, provide recommendations for optimization, and future performance improvements.
Partner and build relationships with key internal customers, of which your campaign helps drive their success: Sales, Sales operations, service line leaders, and regional leaders.
Work across functions and levels – from individual contributors to key senior executives – ensuring comprehensive input and review throughout the strategic campaign planning process.
Use competitive insights, internal pipeline analysis, third party research, and other actionable data to drive cross-functional conversation and campaign optimization.
A Bachelor's Degree and 10+ years of marketing experience (preference within a professional services industry)
Strong data acumen and analysis skills
Have a strong understanding of Account Based Marketing and integrated marketing campaigns
Experience building scalable and repeatable growth models and process
Able to integrate business knowledge, financial knowledge, and analyses of available information to make sound business decisions
Demonstrated understanding of program/project management process that drive on-time delivery of projects
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