CRM Manager

1 month ago

Flower Mound TX, United States RuffleButts Inc. Full time

Our original vision was to create a ruffled bloomer for babies but over the past 15 years, we have grown into a full-scale girls and boys apparel brand with a wide variety of high-quality options at an affordable price. Our products can be found online and in thousands of retail locations around the globe, including Nordstrom, Macy's, Neiman Marcus. We've invested heavily in our business technology solutions ensuring we're well positioned to compete, thrive and continue to grow. With millions of units sold to-date we're excited to continue our acceleration We need a customer orientated CRM & Loyalty Manager who can be a cornerstone on our Digital Marketing team. We want someone who is passionate, creative, pragmatic and who loves to exceed expectations You will leverage data to create unique customer segments, create, manage and optimize email, SMS and direct mail campaigns. Develop and implement comprehensive CRM and loyalty strategies that align with the company's objectives.
~ Create email, SMS & direct mail outreach strategy to grow engagement and lifetime value of our large and growing customer base throughout the customer lifecycle journey.
~ Grow email and SMS subscription list and manage clean up/list strategy effectively.
~ Manage the overall performance and effectiveness of our email & SMS marketing program.
~ Analyze customer data to identify insights, trends, and opportunities for improving customer retention and loyalty.
~ Design and execute targeted campaigns and initiatives to engage customers, drive repeat purchases, and increase customer lifetime value.
~ Manage executional aspects of email & SMS program: Lists and data integration, set up HTML email code in ESP, and test/deployment of email.
~ Create marketing/sales supportive tools (dashboards, email alerts, automated emails).
~\Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs.
~ Drive the timing, messaging, testing, audience selection, creative development, and analysis/key insights for email campaigns.
~ Build and assemble emails, including UTMs, list pulls, uploads, creative and coordinating landing pages with the eCommerce team.
~ design and production teams to generate creative and original ideas.
~ Proofreading key messaging in and out of email templates.
~ Aiding additional digital marketing efforts through collaborative project management tools.
~ For the right candidate we are willing to offer competitive base compensation, paid vacation / holidays, 401k + match, casual work environment and the potential for rapid growth / responsibility within our company.
5+ years experience in email/CRM/loyalty campaign management - preferably in the ecommerce or DTC industry.
~ Experience with a major Email Service Provider (ESP) or CRM platform is required. Comfort and experience analyzing data and results.
~ Prior success with lead nurturing programs, triggered emails, marketing automation and content personalization efforts that have demonstrably improved conversion and engagement.
~ Strong quantitative, analytical, and critical thinking skills with the ability to tell stories with data and highlight actionable insights
~ Excellent copy-writing skills are a plus.
~ HTML skills and experience with HTML editor tools is preferred.
~ Ability to communicate with executive leadership and present information in a clear, concise way.
~

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