Digital Marketing Specialist, Marketing

4 weeks ago

Addison TX, United States Cornerstone TTS Full time

Digital Marketing Specialist

Contract-to-hire

Our client is seeking a talented Digital Marketing Specialist to join their team in their Addison, TX office. Content Management - Lead the creation, editing and maintenance of all social and email marketing channels to develop compelling and engaging content. Collaborate with the creative and brand teams to ensure brand consistency across all franchise-related content. Deliver creative content in the form of copy, images, and video.
Social Media - create overall strategy for organic social media for franchise development, develop social media content and create monthly marketing calendars based on overall strategy. Keep current on industry trends in social media for franchise development.
Channel and Audience Targeting - Perform research on current benchmark trends across franchise development/brand audience preferences using analytical tools such as Google Analytics and others.
Reporting & Analytics - Monitor and analyze campaign performance, lead generation, and conversion rates on managed campaigns using relevant metrics and tools. Recommend strategies and tactics based on data-driven insights.
Competitive Research - monitor competitive activity across all social media platforms and report monthly.
Cross-Functional Collaboration - Work closely with cross-functional teams, including brands, shared services, operations and franchise sales to ensure seamless integration of content and campaigns with overall marketing efforts.
Continuous Learning - Stay updated on franchise industry trends, competitors, and emerging marketing techniques to ensure our brands remain competitive.
Other projects or responsibilities as needed.

Bachelor’s Degree (marketing or related)
4-6 years digital marketing experience

Proficiency in design and marketing CRM software (i.e. Canva, Adobe, Sprout Social) and social media platforms (LinkedIn, Facebook, Instagram, YouTube).
Experience editing audio and video for short form and podcasts preferred.
Creative mindset and problem solver
Excellent communication skills - verbal, written, presentations, phone skills.
Excellent time management, project management, meeting multiple deadlines.
Ability to travel, as needed, to team meetings or company/industry conferences.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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