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Director, Creative Marketing Operations

4 months ago

Bridgewater NJ, United States Brother USA Careers Full time

Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "The Director, Marketing Operations is responsible for overseeing and enhancing Brother’s go-to-market strategies and product lifecycle marketing support across a variety of divisions, business units and product lines, with a focus on campaign ideation, performance optimization, and scalability. This role directly manages the Marketing Communications team, supporting various business groups. In addition, this role partners with Product Marketing, functional subject matter experts, and marketing leadership to identify and drive operational initiatives forward. This position will align people, processes, data and technology for Brother International Corporation.
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Deliver and Optimize Performance of High-Impact Campaigns

Lead the definition, planning, development, coordination and execution of strategic, multi-channel marketing campaigns and model-driven journey orchestration, with a focus on experimentation, analysis, and optimization, in partnership with other members of the Marketing Operations team and external agencies to meet defined goals and key performance indicators (KPIs)
Use data-driven insights to make informed decisions, track KPIs, and measure the effectiveness of marketing campaigns
Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations
Maximize the potential of marketing technology through automation, integration, enablement and maintaining data accuracy
Partner closely with cross functional leads on long term go-to-market planning and support campaign processes—from planning to implementation to execution
Use tools to develop structured systems that drive efficiency and transparency across the company and translate workflow needs into repeatable methods
set the standard for project management with clearly defined project scope(s), business requirement(s), definition(s) for all projects/workflow, on time and in coordination with business stakeholders
Coordinate cross-functional resources, establishing and managing project timelines and deliverables to ensure all projects are appropriately scoped, are resourced and scheduled appropriately, delivered on time, aligned with budget and to the division’s vision
Effectively manage the planning and allocation of marketing budget and resources across available talent, vendors, and internal/external support to optimize return on investment (ROI) and ability to scale
Drive performance improvements and process efficiencies, including the creation and management of cross-functional project plans
Talent Management

Lead the Marketing Communications team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectives
Develop and implement a strategic vision for marketing operations aligning this to the overall company goals and objectives
Conduct talent audits, identifying skill gaps, providing a plan for upskilling team, aligned with industry best practices, innovations in marketing, and advancements in technology
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Bachelor’s Degree (or equivalent experience) in Business, Marketing, Communications, or a related field

Experience leading or directing a Marketing Communications function for a mid-sized organization
Experience leading and managing teams
Experience with process improvement, optimization, and documentation
Ability to manage multiple work streams and dependencies
~ In-depth knowledge of campaign processes and project management
~ In-depth knowledge of how to make everyday operations more efficient, more digital, and more scalable
~ Ability to build, lead, and manage teams to high performance expectations
~ Strong presentation skills, with the ability to present across all levels of the business
~ Ability to manage to a budget

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Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
We're committed to helping you grow in your career with opportunities for training and development
We support your well-being with flexible work arrangements and a focus on work-life balance
Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.