Remote B2B Product Marketing Director

4 weeks ago


Santa Clara CA, United States Axiad Ids, Inc. Full time

Santa Clara, CA or Remote US
Axiad, a leading provider of SaaS cybersecurity authentication solutions, is seeking a senior-level product marketing professional to drive the business into the next phase of its growth. 
This position will work closely with demand generation, sales, channel, and product management teams to deliver compelling and differentiated positioning that will help drive awareness and build pipeline. Specifically, he/she will deliver assets, sales tools, competitive analysis, and enablement to underpin lead generation activities. The role will also lead out on market analysis, new product introduction (NPI), asset planning, and sales plays, as well as support activities like PR/AR, blog/SEO strategies, and social media outreach.
This critical role will be a key leader within the organization, offering a high level of visibility to senior management and the ability to work cross functionally on key initiatives. Drive market segmentation and analysis, with a clear focus on delivering a holistic picture of Axiad’s ideal customer profile (ICP) – at both the corporate and solution levels.
Create product and solution-related content -- capturing Axiad’s unique value proposition and differentiation -- that manifest in a wide variety of deliverables such as data sheets, brochures, presentations, white papers, web content, email cadences, etc.
Partner closely with the demand generation function, collaborating on asset plans that underpin mutually agreed upon campaigns, identifying assets that align to these campaigns at top/middle/bottom of funnel, and producing campaign-related content as needed.
Monitor asset performance in terms of usage and engagement, and update content plans accordingly.
Develop tools and training to support the full sales cycle. This includes product demonstrations, sales enablement, and delivering competitive intelligence to the field and marketing organizations – often in conjunction with product management and sales engineers.
This will include collaborating cross functionally with product management on launch tier and related bill of materials, with the comms team on outreach (e.g., Evangelize our solutions to the market as a spokesperson via contributed articles, blogs and social media, as well as by speaking at industry events webinars, and more.
7-10 years’ experience in Product Marketing/Product Management/Pre-sales in the SaaS cybersecurity space, ideally with an identity security provider.
~ Technical competence – possess the ability to translate complex technical concepts into clear and compelling language.
~ Proven track record formulating strategy and delivering asset plans in support of B2B marketing programs and product launches.
~ Demonstrated skills in managing multiple projects, delivering successfully to challenging deadlines, adapting with flexibility and a positive attitude, and executing with quality and creativity.
~ Bachelor's degree is required. MBA a plus.

The company has received 13 awards for its product and market prowess in the last 18 months, including Most Innovative Passwordless in the Global InfoSec Awards, Best Passwordless Solution in the Cybersecurity Excellence Awards, and gold medals for identity security in the Fortress Cybersecurity and Stevie International Business Awards.
Life at Axiad means collaborating with dedicated professionals with a passion for technology.
We invest in our people and offer education and mentoring that enables them to pursue long-term career aspirations that fulfill their potential.
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