Product Manager or Senior Product Manager, Bioprocess

4 weeks ago

Rockville MD, United States MaxCyte Inc Full time

The Product Manager – BioProcess plays a pivotal role in steering the development and market performance of MaxCyte's electroporation platforms for bioprocess and protein production applications. This position entails crafting and implementing product strategies, managing the entire product lifecycle from inception to market launch, and ensuring robust portfolio growth and strong business outcomes. Key responsibilities include leading the product planning and launch process, conducting market research, performing competitive analysis, forecasting, product development, and devising launch strategies. Manages the development and introduction of new products from initial concept to market launch, adhering to the New Product Development and Introduction (NPDI) process.
Works closely with cross-functional teams, including R&D, Engineering, and Marketing, to meet project milestones and achieve timely and high-quality product launches.
Performs market research to estimate the potential market size and understand the competitive landscape.
Gathers and analyzes Voice of the Customer (VOC) data to identify product requirements, desired features, and potential applications.
Ensures that the product's unique value proposition, key benefits, and competitive advantages are clearly communicated in marketing plans.
Collaborates with the Finance team to create and refine financial forecasts and models.
Develops and executes marketing strategies, including defining the product's value proposition, customer segmentation, pricing strategy, and evidence-based marketing approaches.
Maintains a comprehensive understanding of the target customers' needs, goals, and challenges, translating these insights into actionable product features and enhancements.
Supports the Sales and Commercial teams by developing sales materials, providing product training, and participating in sales enablement activities.
Leads initiatives to develop new applications and solutions that meet the technical needs of the commercial team.
Evaluates the market viability of innovative product concepts, making recommendations for future investment or development.
Contributes to internal business development strategies and initiatives.
Adheres to all relevant health, safety, and environmental policies to ensure compliance and promote a safe working environment.

Bachelor's degree in life sciences with at least 5 years of product management or product marketing experience in life sciences or equivalent; MBA or PhD preferred
~ Comprehensive knowledge of the biological drug discovery and development process
~ Successful track record in leading and aligning on strategic product roadmap to develop short- and long-term visions
~ Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategies and successful marketing plans
~ Strong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risks
~ ability to understand financial analysis and its impact on business
~ Evidence of excellence in project management, effectively managing competing priorities
~ Results-driven with a focus on delivering high-quality work
~ 25% domestic and international travel



Note: To the extent permissible under applicable law, candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment.

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