Senior Home Care Marketer

3 weeks ago


Columbus OH, United States HomeWell Care Services Full time

We are a growing in-home care company in Central Ohio, that is looking to add a second Director of Community Relations and Business Development, who is dynamic, driven and proactive. This role is responsible for working autonomously, as well as with the HomeWell Administrative team to market to the community and professional referral sources the value added services that HomeWell has to offer. This individual is primarily responsible for developing relationships with various referral sources for home care services. This position requires proven face to face sales skills to generate new business in the home care industry. Additionally, the Director of Community Relations will uncover and work with management to identify new joint business opportunities in the marketplace.

Complete a minimum of 8-10 daily face-to-face sales calls with referral sources for purposes of generating business leads
Attending senior focused networking meetings.
Identifying new opportunities for business growth.
Establish, grow, and maintain relationships with professional referral sources, such as hospital case managers, assisted living facilities, skilled rehab facilities, home health agencies, and hospice
Plan, attend, and organize community marketing events to enhance our visibility in the community and generate new relationships and business opportunities, as well as marketing HomeWell in the community that we serve.
Ensure that lead sources are stocked with HomeWell marketing materials.
Document networking and outreach activities in the marketing section of the HomeWell Management System.
Maintaining current and prospective contact information for lead sources in the HomeWell Management System.
Attend staff meetings.
Basic cross-training in other roles of the business, so can assist as needed and directed by the Executive Director.
Consultative sales experience in home care, senior care, hospice, or related field required
Ability to interface effectively with professionals in a variety of positions (finance, legal, health care, etc.)
Bachelor's degree in related field preferred (sales, marketing, business administration, etc.)
Ability to travel locally to meet with professional referral sources
Self-motivated with ability to thrive with minimal direct supervision
Excellent mentoring, coaching and people management skills
Effective time management.
Ability to establish rapport and build trust both with company staff as well as with referral sources and prospective clients
Ability to take a leadership role in growing the business



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