Vice President, Brand

1 month ago


Boston MA, United States Downeast Cider House Full time

VP, Marketing
The marketing team creates new products and grows customer awareness (mental availability) through sampling, trade marketing, advertising, and owned premise operations. The VP of Marketing leads this team, overseeing strategy, planning and execution.
Manage the marketing team; products, packaging, and promotion.
Develop and execute the annual brand plan.
Collect and analyze appropriate data to ensure a consumer centric planning process.
7+ yearsFMCG marketing or strategy experience, showing role growth over time.
Paid holidays
Health & dental insurance
Company-provided short term disability insurance
Computer stipend
Company-wide celebrations, including a summer offsite and holiday party
We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are
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