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Senior Copywriter

2 months ago

Frisco TX, United States Keurig Dr Pepper Full time

Sr. Copywriter

 

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. We aim to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

 

Responsibilities:

  • Create culture driving, business-building brand work across any medium (film, radio, digital, social, etc.)
  • Proactively identify opportunity to tap into or incorporate the latest trends in pop culture, creativity, executional approaches, and techniques
  • Regular creation of speculative ideas and confidently present ideas and pitch new ideas
  • Lead the creative delivery of work and pitch new ideas
  • Guide the strategic direction of a project and correct a wayward brief
  • Confidently lead the production of film and photography
  • Collaborate with creative, strategists, and partners to develop content that meets brief objectives, timelines and budgets
  • People management responsibilities: peer reviewing creative work and confidently directing other