BI Analyst

2 weeks ago


Saint Louis MO, United States Nestlé Purina Pet Care Full time

Analyst, Marketing Analytics
We’re a leader in the pet care industry, which means we’re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. It’s more than a quality product in a quality package. It’s about making pet food, snacks, and litter a shopping experience. This is marketing at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mindset.
As an Analyst, Marketing Analytics working with Nestlé Purina’s Marketing Analytics Center of Excellence, you’ll be responsible for accelerating and activating our digital marketing measurement and technology strategy across websites, social media, display, CRM/email, search, ecommerce, and personalized content communications. This includes working with internal and external partners to recommend key strategies that impact the consumer experience across Nestle Purina's digital ecosystem.
Partner with Brand, Communications & Media Centers of Excellence (COEs), and external agencies on measurement strategies across paid and owned touchpoints
Leverage multiple technologies and data sources to develop and deliver holistic insights via reporting dashboards and other visualization tools
Work cross-functionally with Marketing Research teams to leverage their technologies and data sources for campaign analytics, marketing mix modeling, and brand/sales lift studies
Serve as a consultant to brands, agencies, and technology & implementation specialists to improve the efficiency and functionality of analytics tracking across the entire consumer lifecycle
Help the organization strategize and deliver data-driven personalization initiatives by configuring technology and data integrations
Consult and collaborate with cross-functional teams on key Media Planning initiatives to better support marketing campaign setup and design.
Develop analytics tagging requirements to ensure proper tracking and reporting of data
Stay current on the latest tools and industry developments across marketing analytics as well as the various digital media channels
Conduct analysis related to a wide range of marketing business challenges, interpret the data in a meaningful way, and translate insights into actionable information for the organization
Bachelor’s Degree from an accredited institution
1+ years of experience in marketing and/or data analytics required.
1+ year of experience with websites, social media, search, display, CRM, eCommerce, and/or content is preferred
1+ year of experience in Adobe, Google 360, SalesForce, or similar marketing/analytics platforms is preferred
1+ year of experience in data visualization tools such as Tableau or Microsoft PowerBI is preferred
We consider our associates our most valuable assets. The approximate pay range for this position is $64,000 to $80,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Learn more About Us | Making an Impact | Nestle Careers (nestlejobs.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.Note: Nespresso is not a federal contractor and does not maintain affirmative action programs



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