VP of Marketing

1 month ago


Burlingame CA, United States Carlost Full time

Developing and implementing a cohesive marketing plan to increase brand awareness. Setting current and long-term goals for internal teams. Designing and reviewing the Marketing department's budget.

________________________________________________________________

JOB TARGET : Relationsh ip Manager and/or Customer Success Manager

EDUCATION : B.A. Communications, Bowling Green State University

SUMMAR Y : Tenured technology sales executive seeking long-term career transition into client success.

Extensive experience includes inside, outside and channel sales. Well-versed in executing various sales

processes, closing/upselling new business, collaborating with internal teams, carrying varying levels of quotas,

and engaging with an array of executive stakeholders and decision makers.

SALES CAREER EXPERIENCE:

2017 – Current

HCM Account Executive

Paylocity

Indianapolis, IN

2016-2017

Account Execut ive

Terminus: Account-Based Market ing

Indianapolis, IN

2014-2016

Mid-Market Sales Team Lead (Next role)

Mobility Account Executive

MOBI Wireless Management

Indianapolis, IN

2010-2014

2007-2010

2005-2007

Sr. Account Executive

Salesforce.com (formerly ExactTar get)

Indianapolis, IN

The Indianapolis Star Media Group

Indianapolis, IN

AT&T Advertising & Publishing

Toledo, OH and Detroit, MI

CURRENT SALES DUTIES:

Territory-based new business development, targeting organizations between 100 and 1,000

employees. Conduct discovery meetings, execute software demos, partner with Solutions Consultant

on opportunities with complexity, establish implementation timelines, collaborate with internal

teams, and close business. Responsible for daily prospecting and building strategic partnerships to

establish a referral network. Periodic account management for upsells and client success.

PREVIOUS SALES DUTIES:

Terminus, Account Executi ve:

New business development role, conducting 7-10 weekly qualifying discovery meetings and software

demos for prospects. Delivered follow-up presentations of value and deeper-dive demos for larger

buying groups when qualified. Negotiated and executed close dates, terms, contract values, and

implementation timeline s.

MOBI Wireless Manageme nt:

Managed and guided all sales opportunities, enablement, and go-to-market strategies with one Global

Strategic Partner (Hewlett-Packard Enterprise) and one Strategic Reseller (PC Connection).

Mid-Market Team Lead:

Oversaw the growth, development, and daily management of the Mid-Market sales team.

Mobility Sales Account Executive:

Recruited to help launch a newly created Mid-Market Sales Team; served as first sales executive.

New business development role, performing daily prospecting activities, discovery meetings,

enterprise-level software demos, presentations of value, proposal overviews/submissions, ROI

analyses, contract/SOW reviews, legal redline overviews, and new customer on-boarding activities.

Executed inside and outside enterprise-level sales processes as an office-based Sr. Account

Executive; presented on-site when deal size warranted. New business development role, executing

multi-level discovery meetings, enterprise-level software demos, presentations of value, and on-site

discovery workshops (when needed). Responsible for daily prospecting.

Executed and presented proposals, ROI analyses, and implementation timelines. Led internal team of

Solutions Architects, Marketing colleagues, Deliverability experts, Executives, and Implementation

Partners (when needed). Oversaw SOW and redline processes when requested, developed deal-

closing documentation, and led new customer transition to Implementation and Customer Success

Teams.

NOTABLE SALES ACCOMPLISH MENTS:

MOBI Wireless Manageme nt:

2015 – Closed the first four mid-market deals as part of the new Mid-Market Team; 150% to plan.

2015 – Promoted to Mid-Market Team Lead eight months into tenure.

2013 – 117% to annual plan; 2 nd in Central Region. Promoted to Sr. Account Executive.

2012 – Closed first mobile deal in company history; 105% to plan.

Indianapolis Star Media Group:

2009 – April, June, July, August and September Outstanding Digital Sales Executive of the Month.

112% to plan.

2008 – March, April, May, August and September Outstanding Digital Sales Executive of the Month.

101% to plan.

AT&T Advertising & Publishing

2007 – Signed the only nationwide Yellowpages.com Internet program. 120% to total canvas plan.

2006 – Closed the largest advertiser upsell in the Metro West Division. 104% to total canvas plan.

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