Senior Marketing Manager

1 month ago

Stamford CT, United States Rhone Full time

Rhone is a Men’s and Women’s (launching Summer 24) performance lifestyle brand that designs and manufactures exclusive best-in-class performance products suited for an active lifestyle- with an added important focus on wellness. Founded in 2014 by brothers Nate and Ben Checketts, Rhone is dedicated to using their platform to discuss the complex issues facing modern Men and soon Women while offering incredibly comfortable and stylish clothing for their everyday routine. Currently, Rhone has fourteen retail stores in New York, Connecticut, Massachusetts, California, Florida, Illinois and Texas, and is continuously expanding. In addition, Rhone has a robust ecommerce presence as well as representation in Major Retailers and Specialty Stores across the country with continuing expansion internationally.
Rhone sees innovation and technology as a competitive differentiator and strategic product development is key to both customer retention and new customer acquisition. Supporting our mission to inspire and outfit men and women to pursue a healthy and active lifestyle as well as our goal of rapid YOY growth, the Senior Manager, Product & Marketing Strategy will support the product development and innovation process from conception to customer, with special emphasis on communicating the features and benefits of the product throughout. Liaise with merchandising teams to imagine and drive the assortment planning process and bring new and exciting products to market
Work with development and production partners to source the premium cutting edge raw materials and technology and follow the product through full lifecycle from the mock ups to the iterative sampling process
Collaborate with Product and Merchandising on new product development that integrates consumer insights and data
Pressure test the prototypes throughout the development process with wear testing among Rhone athletes, employees, ambassadors and customers, as well as driving impactful surveys and in-person focus groups on targeted products
Marketing
Act as the voice of the consumer by directing consumer insights, competitive analysis, product copy while tracking market trends to ensure Rhone is innovating in product and marketing communications that trend with current and future customer preferences
Collaborate with Creative, Email, Social, Retail and Ambassador leads to produce premium assets that tell compelling product stories and showcase feature differentiation
In collaboration with the marketing team, plan the end-to-end seasonal marketing strategy and drive the product story throughout the process, from inside the organization to the end consumer and gain credibility in the marketplace
In partnership with respective Team leads, boost brand image, increase customer engagement & improve conversions on the customer journey
Work closely with Planning, Sales and Merchandising on ongoing product performance and proactively formulate plans to increase marketing efforts where needed across key skus
BA Degree with a minimum of 8-10 years experience in Apparel Development and Marketing
Process & Project Management Expertise - ability to encourage and lead collaboration across multifunctional groups in Rhone Sr Leadership
Proficient computer skills as well as the ability to learn new software programs;
Access to benefits, including medical, dental, vision, & commuter benefits
~Employee Assistance Program
~ Generous Holiday Schedule
~ Flexible schedule and work-from-home days
~ Job Type: Full Time - 4 days in office
We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. #

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