Enterprises Marketing Analyst

Found in: Jooble US O C2 - 2 weeks ago


Somerton AZ, United States Cocopah Indian Tribe Full time

The Enterprises Marketing Analyst will develop and execute marketing strategies for the Cocopah enterprises (except Casino and hotel), ensuring data-backed decisions are at the forefront of our marketing efforts. This role requires strong analytical skills, attention to detail, and the ability to translate data into actionable insights to drive marketing success.

Work closely with the Tribal Council, Administration, and Enterprise Managers to assess and understand the marketing goals and objectives of each enterprise.
Collect and analyze marketing data from various sources, including web analytics, demographics, Customer Relationship Management (CRM), and social media platforms.
Identify trends, patterns, and opportunities in the data to improve marketing campaigns.
Conduct market research to understand industry trends, consumer behavior, and competitor strategies.
Provide insights and recommendations based on research findings.
Monitor and evaluate the performance of marketing campaigns, including Return on Investment (ROI) analysis.
Create and maintain dashboards and reports to track key performance indicators (KPIs).
Plan and execute tests to optimize marketing campaigns, including email subject lines, ad copy, landing pages, and more. Segment customer databases based on demographic, behavioral, and psychographic criteria.
Assist in developing targeted marketing strategies for different customer segments.
Assist in developing marketing budgets and forecasts based on historical data and market trends. Keep a pulse on competitors' marketing efforts and strategies.
Create visually engaging reports and presentations to communicate data insights effectively to stakeholders.
Collaborate with cross-functional teams to align data-driven strategies with marketing initiatives.
Works in collaboration with the Public Relations Department to maximize marketing goals, etc.
Proven experience in marketing analysis or a similar role.
Proficiency in data analytics tools and software (e.g., Google Analytics, Microsoft Excel, Tableau).
Strong knowledge of statistical analysis and data interpretation.
Knowledge of marketing principles and best practices.
Familiarity with Customer Relationship Management (CRM) and marketing automation systems is a plus.

Bachelor's degree in marketing, business, statistics, or a related field; We Offer Great Fringe Benefits for our Full-time Positions
Medical, Dental, Vision, Life/AD&D Insurance, Employee Assistance Program,
NATIVE AMERICAN AND CURRENT EMPLOYEE EMPLOYMENT PREFERENCE POLICIES ARE APPLICABLE TO ALL POSITIONS. There are suitability standards that all applicants must meet in order to obtain employment with Cocopah Casino and the Cocopah Indian Tribe. Applicants who have felonies, warrants, outstanding tickets, and misdemeanors for shoplifting, weapons, theft or numerous drug convictions will not be eligible for employment.

In accordance with our policy and procedure manual Newly hired employee's pay shall be set to at least at the minimum value of the pay grade to which the position has been allocated according to our Pay Scale based on education and experience, but pay shall not exceed the mid-point for the pay grade.

The Cocopah Indian Tribe is a mandatory COVID-19 vaccination employer.


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