Lead, Onboarding Marketing

Become a part of our caring community and help us put health first Become a part of our caring community and help us put health first Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure. At Humana, we believe that onboarding new members is essential to improving outcomes and enhancing member well-being. Our Onboarding Marketing team plays a pivotal in accelerating member time-to-value and increasing retention, satisfaction, and outcomes. We are seeking a strategic and collaborative Lead, Onboarding Marketing, to guide the development and execution of campaigns that delivers a warm, trusted, and efficient onboarding experience that empowers new members to understand and use their benefits confidently. As a Lead, you’ll guide agile pods, shape campaign strategy, and ensure execution aligns with enterprise goals. This role is ideal for a marketing leader who thrives in agile environments and is passionate about using data, empathy, and storytelling to drive measurable impact to retention and engagement. Key Responsibilities Define pod-level strategy for onboarding campaigns aligned with enterprise goals and member needs. Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact. Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. Develop creative briefs and partner with creative teams to shape compelling campaign assets that reflect brand standards and resonate with target audiences. Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals. Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making. Work cross-functionally across data, analytics, and product teams to embed NBA (Next Best Action) logic and personalization into member journeys. Support reporting and performance tracking, surfacing insights and recommendations to inform future strategies and roadmap evolution. Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience 5+ years of experience in lifecycle, onboarding, or customer engagement marketing 2+ years of experience leading agile teams or cross-functional pods Strong understanding of omni-channel marketing and journey orchestration Highly analytical mindset; using analysis to make informed, strategic decisions including audience targeting, prioritization, and test plans Experience with marketing automation platforms and CRM tools Excellent facilitation, prioritization, and problem-solving skills Preferred Qualifications Experience in healthcare, insurance, or other regulated industries Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega) Exposure to agile marketing operating models and performance optimization frameworks Use your skills to make an impact Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our #J-18808-Ljbffr