VP, Brand Marketing

Vice President, DTC Brand Marketing (Los Angeles-Based) Our team is partnering with a fast-growing consumer health-technology company to hire an accomplished Vice President of Brand Marketing. This executive will guide the next stage of growth for a category-defining brand known for innovative, science-backed home health products used by millions. This is an opportunity to influence the full marketing ecosystem, from brand, performance, lifecycle, to e-commerce and emerging channels. The VP of Brand Marketing will be shaping the roadmap for new products and future category expansion. The ideal leader is hands‑on, data‑driven, highly collaborative, and energized by scaling a DTC business in a dynamic high‑growth environment. About the Opportunity Our client is seeking a strategic, experimental, and customer‑obsessed marketing leader to elevate brand presence, accelerate acquisition, and expand customer lifetime value across all direct‑to‑consumer touch points. This role oversees a multidisciplinary marketing team, agency partners, and a broad omni‑channel program spanning paid media, affiliates, influencers, CRM, content, TV, marketplaces, and more. The VP will play a central role in shaping both short‑term performance and long‑range brand equity, balancing commercial rigor with creative ambition. Core Responsibilities Brand & Strategic Leadership Serve as a senior marketing advisor, influencing product strategy and go‑to‑market direction across the company’s wellness technology portfolio. Build and evolve a premium, cohesive brand experience across all consumer channels—including DTC, marketplaces, retail partners, and owned digital experiences. Develop and champion storytelling that communicates product value, trust, and innovation to diverse audiences. Lead the creation of brand campaigns and content strategies in collaboration with internal creative teams and external agencies. Omni‑Channel Growth & Marketing Execution Architect and execute a holistic DTC marketing plan spanning paid media, affiliate, influencer, publisher, social, TV, email/lifecycle, and marketplace presence. Translate high‑level business objectives into integrated, measurable marketing initiatives that drive acquisition, retention, and revenue growth. Refine product positioning and messaging informed by customer insights, research, and competitive signals. Experimentation & Optimization Establish a disciplined, large‑scale A/B testing program across channels, creative, funnels, landing pages, and customer communications. Instill a test‑and‑learn culture supported by clear KPIs and structured methodologies. Use analytics tools and dashboards to assess performance, identify patterns, and rapidly operationalize findings. Partner closely with product, UX, and analytics teams to streamline customer journeys and implement winning variations. Market Intelligence & Competitive Insights Conduct ongoing assessments of comparable brands, emerging trends, product launches, and pricing strategies. Create competitive intelligence reporting that equips leadership with insights on market movement, marketing performance benchmarks, and category whitespace. Leverage industry trends and consumer behavior data to influence product marketing and future innovation strategies. Revenue Ownership & Commercial Accountability Oversee the P&L for DTC channels with a strong focus on profitability, margin contribution, and sustainable growth. Collaborate with Finance on forecasting revenue, CAC targets, LTV projections, and budget allocations. Scale initiatives across performance marketing, CRM, loyalty, and retention programs that deepen engagement and increase repeat purchase behavior. Team Leadership & Cross‑Functional Partnership Lead, mentor, and develop a diverse marketing team, cultivating a culture grounded in accountability, creativity, and operational excellence. Build strong working relationships across product, sales, operations, analytics, and executive leadership to ensure alignment and coordinated execution. Bring bold ideas, forward‑thinking strategies, and clear recommendations to the leadership table. Required Experience Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. 10+ years of progressive marketing leadership experience within high‑growth DTC or omni‑channel brands. Expertise across brand strategy, performance marketing, lifecycle/CRM, and digital experimentation. Demonstrated success building and scaling A/B testing frameworks that produce measurable impact. Strong analytical fluency with platforms such as Google Analytics, Looker, Tableau, or similar tools. Track record of owning sizable budgets and steering complex marketing organizations toward aggressive growth targets. Exceptional communication, leadership, and cross‑functional collaboration skills. Key Leadership Traits Strategic thinker with the ability to toggle between vision and execution. Deep curiosity for data, experimentation, and optimization. Comfortable operating in a high‑velocity, rapidly evolving environment. Commercially savvy with a strong customer‑first mindset. Inspiring leader who can motivate teams and elevate performance. Why This Role Stands Out Lead marketing for a category‑leading brand with massive consumer reach and momentum. Shape the future of a wellness‑tech portfolio committed to improving everyday health. Major ownership over brand direction, performance strategy, and customer engagement. Work in a fast‑growing environment with strong executive visibility and influence. Hybrid flexibility within the Greater Los Angeles area. Salary Expectations: $200k base salary + generous bonuses and benefits Next Steps This is an exciting opportunity based in Los Angeles to join a hyper‑growth Health‑Tech brand. If you are a growth‑minded DTC marketing leader excited to build, experiment, and scale within a mission‑driven consumer brand, our team would love to connect and share more details confidentially. #J-18808-Ljbffr