Director of Growth and Retail

Overview Pure Barre franchise is seeking a results-driven marketing and retail professional to oversee growth initiatives across multiple Pure Barre studios. This role is responsible for paid lead generation, retail strategy, and marketing systems that drive measurable performance. This is a contractor role with a monthly retainer plus performance incentives. Benefits: Bonus based on performance Employee discounts Flexible schedule Opportunity for advancement Training & development Wellness resources Role title: Director of Growth and Retail (Multi-Studio) — Pure Barre Studios Note: This is a contractor role, not an entry-level position. We are looking for someone who can own outcomes, work independently, and operate as a strategic partner to leadership. Responsibilities Paid Media and Lead Generation (Top Priority) Own Meta (Facebook and Instagram) ad performance across all studios Create and test ad creative, copy, offers, and audiences Manage budgets and optimize cost per lead and lead quality Report on performance trends and improvements Retail Strategy and Operations Lead retail buying strategy with leadership approval Oversee merchandising standards across studios Manage inventory health, discounting strategy, and Shopify sales Improve retail revenue and inventory turnover Social Media Systems Own content strategy and posting cadence Repurpose paid media creative into organic content Train and direct studio teams on content capture and execution Ensure brand consistency across all locations Grassroots Marketing and Partnerships Design scalable grassroots marketing and event strategies Support local partnerships and community activations Create repeatable systems that studio teams can execute What Success Looks Like Predictable, efficient lead generation across all studios Clear improvement in retail revenue and inventory management Consistent social media presence that supports paid campaigns Reduced day-to-day involvement from ownership in marketing and retail decisions Required Experience Proven Meta ads experience for local or multi-location businesses Strong understanding of performance marketing metrics Retail merchandising or inventory management experience Ability to work independently and manage multiple priorities Clear communication and reporting skills Preferred Experience Fitness, boutique retail, or service-based business experience Shopify experience Experience supporting events or community partnerships Compensation Structure Fixed monthly contractor retainer Performance-based incentives tied to lead generation and retail outcomes Scope and KPIs defined clearly before start Important Note This role is not focused on social posting alone. Candidates without strong paid media experience will not be considered. Flexible work from home options available. Compensation: $28.00 - $35.00 per hour Join the Pure Barre family. Pure Barre is more than just a workout; it’s a way of life. We are focused on improving, strengthening, and transforming the lives of our clients and always welcoming dynamic talent. If you’ve got what it takes and are looking to join an amazing and passionate team, check out our open positions below or apply in person at your studio of choice. EEO Statement: Pure Barre is proud to be an Equal Employment Opportunity and Affirmative Action employer. Pure Barre does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. We are dedicated to providing a work environment free from discrimination and harassment where employees are treated with respect and dignity. This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Pure Barre Corporate. #J-18808-Ljbffr