Associate, Customer Marketing

Overview Location Designation: Hybrid - 3 days per week Role Overview: Support database marketing development on the Customer Marketing team. Combine business insight and knowledge of available data with superior campaign execution (via HCL Unica Campaign/Interact) and execute in a timely and accurate manner. Contribute to continuous improvement in existing operational and technical processes to make the work of the team more automated and efficient. Work under guidance and assume responsibility for campaign deadlines. What You’ll Do Assist in the development of direct marketing programs via Unica Campaign in a timely and accurate manner to drive sales growth and support the expansion of customer marketing efforts. Develop strong technical knowledge in your area on the Customer Marketing team, combining business insight and knowledge of available data with superior campaign execution and technical expertise. Participate in team efforts to develop and execute system enhancements for improving the operations of data-driven marketing programs. Seek improvement in existing operational and technical processes to make the work of the team more efficient. Assist in the development of new ideas and business case analyses based on understanding available customer data sources and campaign results. Leverage existing data to provide insights and fuel campaign innovations. Contribute to day-to-day and small-to-moderate scope Systems projects, and provide support on larger Systems initiatives. Collaborate with support departments as issues with customer marketing campaigns arise. Identify root causes and recommend solutions, process improvements, and controls to prevent recurrences. What You’ll Bring Basic understanding of how available customer data can be applied within campaign management technology (HCL Unica Campaign/Interact) to drive customer marketing program strategy, execution, and business performance. Ability to prioritize projects and assignments and allocate time efficiently. Demonstrate understanding of customer marketing strategy and sales goals. Navigate data and apply it in support of making valuable business decisions to drive growth and innovation in the channel. Review and update processes and procedures in place today; innovate to add further quality and efficiency to the work of the team. Eagerness to learn and grow knowledge of how customer marketing strategies can affect other functional areas and communicate clearly when changes are necessary to minimize impacts to goals and processes. Required Skills Proficiency with Excel, Access, SQL, and Query Tools Proficient at prioritizing projects and assignments Ability to work under guidance and assume responsibility for campaign deadlines Understand how available customer data can be applied within campaign management technology to further expand support offered to customer marketing programs Excellent written and oral communication skills Self-motivated, independent, flexible, and high attention to detail Preferred Skills Bachelor’s Degree in Marketing, Business Administration, Finance, Operations, Information Systems 2+ years related experience Exposure to campaign management software, with HCL Unica Campaign/Interact Experience with AI or data science tools Pay Transparency Salary Range: $57,000-$81,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Company Overview At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. To discover more about our comprehensive benefit options, or visit our NYL Benefits Site. Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. To learn more about New York Life’s leadership in this space, click to learn more. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We’re proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities. Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs. Job Requisition ID: 92766 #J-18808-Ljbffr