Part-Time Social Media Content Creator

American Medical and Trade Institute (AMTI)
Northern New Jersey | Part-Time | Field-Based / Hybrid
$30–$40 per hour, based on experience and portfolio

American Medical and Trade Institute (AMTI) is seeking a creative, outgoing, and experienced Social Media Content Creator & Videographer to help tell the stories of our students, instructors, school partnerships, and career-training programs.

AMTI partners with high schools throughout Northern New Jersey to provide career-focused healthcare certificate programs, industry-certification preparation, and emergency communications training for high school students .

Our programs expose students to career pathways including Medical Assisting, Phlebotomy, EKG, Dental Assisting, Emergency Communications/9-1-1, Emergency Medical Dispatch, and related healthcare training.

We are not looking for someone who simply schedules social media posts.

We are looking for a storyteller, interviewer, and content creator who can walk into one of our partner schools, connect naturally with students and educators, recognize a great story, capture it professionally, and turn it into engaging digital content.

What You'll Do

• Visit AMTI programs at high schools and partner locations throughout Northern New Jersey.
• Interview students about their AMTI experience, certifications, accomplishments, career goals, and plans after graduation.
• Identify and develop student and graduate success stories.
• Interview principals, school administrators, educators, work-based learning coordinators, instructors, and other school partners about their experience with AMTI programs.
• When appropriate, speak with and interview parents or guardians about their student's experience and accomplishments.
• Capture hands-on classroom activities, student achievements, certification milestones, graduations, special events, and other meaningful moments.
• Create engaging short-form video for TikTok, Instagram Reels, YouTube Shorts, and Facebook .
• Help develop and grow AMTI's YouTube channel , including longer-form videos featuring programs, student experiences, career pathways, interviews, and success stories.
• Create professional LinkedIn content highlighting school partnerships, educational outcomes, instructors, programs, and organizational growth.
• Film and edit professional-quality video using mobile and/or professional video equipment.
• Write captions, headlines, interview questions, and supporting social media copy.
• Develop content that appeals to high school students while also communicating the value of AMTI programs to parents, educators, principals, and school administrators.
• Turn individual school visits and interviews into multiple pieces of usable digital content.
• Maintain a consistent and professional AMTI brand across platforms.
• Track views, engagement, audience growth, and other performance metrics to help determine what content is producing the strongest results.
• Stay current with social media trends, platform changes, and emerging video formats.
• Work directly with AMTI leadership and instructors to identify upcoming events, programs, accomplishments, and stories worth featuring.

What We're Looking For

The ideal candidate is comfortable behind the camera, conducting interviews, and interacting professionally with students and school administrators .

Candidates should have demonstrated experience creating engaging social media video content and strong working knowledge of TikTok, Instagram Reels, YouTube, YouTube Shorts, and video editing.

We are particularly interested in someone who:

• Has strong interviewing and interpersonal skills.
• Can make students and adults feel comfortable on camera.
• Can conduct natural, conversational interviews rather than relying entirely on scripted questions.
• Has strong storytelling instincts and knows how to recognize a compelling moment or success story.
• Understands video composition, lighting, audio, editing, and presentation.
• Can create polished content efficiently.
• Understands how content should differ when speaking to students, parents, educators, and school administrators.
• Is professional, dependable, organized, and capable of working independently.
• Uses good judgment when working around high school students and within school environments.
• Has reliable transportation and can