Director of Social Media and Content Strategy

3 weeks ago

New York, United States Primis Full time

Director of Social Media & Content Strategy Base pay range $140,000.00/yr - $160,000.00/yr Opportunity We’re partnering with a high-growth, culturally relevant consumer brand that has built a powerful global following through distinctive storytelling, community‑first marketing, and best‑in‑class digital execution. As Director of Social Media & Content Strategy, you’ll own the global content vision across social, creator partnerships, and brand storytelling. This is a highly visible role, sitting at the intersection of brand, culture, and commerce—shaping how millions of consumers engage with the brand every day. What you’ll be responsible for Own and evolve the global social and content strategy, ensuring relevance across platforms and regions Lead the end‑to‑end content ecosystem: social, creator, campaign, always‑on, and cultural moments Build and scale a high‑performing in‑house content team (social, creative, community, creators) Set the tone for brand voice, visual identity, and cultural relevance across all digital channels Partner closely with Brand, Creative, Growth, PR, and E‑commerce teams to drive measurable impact Translate data, insights, and trends into content that converts without losing authenticity Act as a senior brand ambassador—spotting cultural shifts early and keeping the brand ahead of the curve What we’re looking for Proven leadership experience in social media, content, or brand storytelling at a consumer‑facing brand Deep understanding of platform‑native content (TikTok, Instagram, YouTube, emerging channels) Experience scaling content for a global or culturally diverse audience Strong creative instinct paired with a commercial mindset Confident managing agencies, creators, and internal teams at scale Comfortable operating in fast‑paced, high‑growth environments Why this role is compelling Rare opportunity to shape the global voice of a culturally iconic brand High autonomy, high visibility, and direct impact on brand growth Backed by strong leadership, creative ambition, and continued international expansion Competitive compensation package, aligned to senior impact Please note you may be required to sign an NDA before you are told the name of the client. If you are not willing to sign this then please do not apply. Research indicates that men will apply to a role when they only meet 50‑60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs. #J-18808-Ljbffr

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