Senior Technical Business Analyst

Senior Technical Business Analyst / Data Architect Location: Chicago, IL (Hybrid) We are looking for a highly experienced Senior Technical Business Analyst / Data Architect with a strong background in customer loyalty systems to lead the design, integration, and optimization of data and business solutions across our loyalty platform ecosystem. This hybrid role combines business acumen, systems thinking, and deep technical expertise in data modeling and architecture. POSITION RESPONSIBILITIES Business Analysis Responsibilities Partner with stakeholders across product, marketing, CRM, and IT to gather, analyze, and prioritize business requirements related to loyalty program capabilities. Translate business needs into detailed technical specifications and solution designs. Document system and process flows, data mappings, and interface specifications for loyalty system integrations. Analyze loyalty program performance, customer data, and behavioral metrics to inform system design and enhancements. Lead workshops and present solution designs to secure stakeholder alignment. Data Architecture Responsibilities Lead the design and implementation of end‑to‑end data architectures supporting loyalty programs, including customer profiles, transactional history, engagement metrics, and campaign data. Design and maintain conceptual, logical, and physical data models for loyalty ecosystems. Define data integration strategies and oversee data flow design between loyalty platforms, CRM, POS, mobile apps, and enterprise data warehouses. Ensure alignment of loyalty data models with enterprise architecture and data governance standards. Collaborate with data engineers, developers, and DevOps teams to ensure solutions are robust, scalable, and optimized for performance. Evaluate new loyalty platforms or enhancements and provide architectural recommendations. Overall Responsibilities Effectively prioritize and execute tasks in a fast‑paced environment. Work independently and in a team‑oriented, collaborative environment. Be flexible and adaptable to learning and understanding new technologies. Be highly self‑motivated and directed. Demonstrate a commitment to client core values. EXPERIENCE AND QUALIFICATIONS Required Skills Bachelor’s degree in Computer Science, Information Systems, Data Science, or related field. 6+ years of experience in business analysis and data architecture roles, with significant focus on customer loyalty systems or CRM platforms. Deep experience with loyalty business processes: point accrual/redemption, member tiers, campaign targeting, personalization, breakage analysis, etc. Strong SQL skills and experience with cloud data platforms (Snowflake, BigQuery, Azure Synapse, AWS Redshift). Proficiency in data modeling tools (ER/Studio, Lucidchart, dbt, ERwin). Experience with API integrations, event‑based data pipelines, and microservices architecture. Familiarity with enterprise loyalty platforms (Salesforce Loyalty, Oracle Loyalty Cloud, Comarch, SessionM, Annex Cloud, Kobie, etc.). Experience with tools like Airbyte, dbt, Airflow, Fivetran, or Talend for data orchestration. Proven ability to act as a bridge between technical teams and business stakeholders. Strong documentation, communication, and presentation skills. Preferred Skills Experience in high‑volume, customer‑centric industries (retail, travel, hospitality, QSR). Familiarity with customer identity resolution, real‑time personalization, or CDPs. Understanding of data privacy and compliance regulations (GDPR, CCPA). Knowledge of A/B testing, attribution modeling, and predictive analytics in loyalty contexts. Education Bachelor’s degree in Computer Science, Information Systems, Data Science, or related field required; 6+ years of experience in business analysis and data architecture roles. #J-18808-Ljbffr