Senior Manager, Digital Content

Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With trusted brands such as Conair, Cuisinart, Waring, and BaByliss PRO, we are committed to winning in eCommerce. AsSenior Manager, Digital Content , you will lead the strategy, governance, and execution of best-in-class digital content across major retail and marketplace platforms, including Amazon, Walmart, Target, Ulta, and more. This role is pivotal in shaping Conair’s digital shelf presence, driving discoverability, and maximizing conversion through optimized content experiences. You will manage a team of Digital Content Managers and collaborate cross-functionally with eCommerce, Sales, Marketing, Creative, and IT to deliver scalable, high-performing content strategies that align with business priorities and consumer behavior. Key Responsibilities Develop and own the overarching digital content strategy across all retail platforms, ensuring alignment with brand objectives and eCommerce growth goals. Lead and mentor a team of Digital Content Managers responsible for platform-specific execution (e.g., Amazon, Walmart). Establish governance frameworks, playbooks, and best practices for content creation, optimization, and syndication. Cross-Functional Collaboration Partner with eCommerce, Sales, Marketing, and Creative teams to ensure content supports promotional strategies, brand storytelling, and compliance with retailer requirements. Serve as the primary liaison for content initiatives with internal stakeholders and external agencies. Content Operations & Workflow Optimization Oversee end-to-end content operations, including item onboarding, syndication, version control, and continuous delivery across platforms. Implement agile workflows and leverage automation tools to accelerate speed-to-market and reduce operational bottlenecks. Drive adoption of AI-powered solutions for copywriting, image optimization, and content scaling. Performance & Analytics Monitor and analyze content performance across platforms using tools such as Stackline, Amazon Brand Analytics, and Walmart Luminate. Translate insights into actionable strategies that improve SEO, discoverability, engagement, and conversion, present findings and recommendations to stakeholders. Establish KPIs and reporting frameworks to measure content effectiveness and ROI. Facilitate A/B testing strategy and iterate on content to improve engagement, findability, and conversion rates. Governance & Quality Assurance Ensure all content adheres to brand guidelines, legal requirements, and retailer specifications. Conduct regular audits to maintain accuracy, consistency, and freshness of content across digital shelves. Strategic Thinking Ability to set a clear vision for digital content strategy and align team efforts with business objectives. Team Development Skilled at coaching, mentoring, and building high-performing teams that thrive in a fast-paced environment. Influencing & Collaboration Strong ability to influence stakeholders and foster collaboration across multiple departments and external partners. Change Management Comfortable driving transformation, adopting new technologies, and implementing process improvements. Decision-Making Data-driven approach to prioritization and resource allocation, balancing short‑term needs with long‑term goals. Communication Exceptional ability to articulate complex strategies clearly and inspire confidence among team members and leadership. KPIs for Success Content Health Score Achieve and maintain best-in-class content health scores across major platforms (Amazon, Walmart, Target). Speed-to-Market Reduce time-to-market for new product content within the first year. Conversion Rate Lift Deliver measurable improvements in conversion rates through optimized PDPs and enhanced content. Search Visibility Increase organic search rankings and discoverability for priority SKUs by quarter‑over‑quarter. Workflow Efficiency Implement process improvements that reduce content production cycle time. Team Development Build and retain a high-performing team with clear career progression and engagement metrics. Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or related field. 8+ years of experience in digital content management, preferably within a CPG or retail environment. Proven leadership experience managing teams and driving cross‑functional initiatives. Deep understanding of eCommerce content best practices across platforms like Amazon, Walmart, Target, Ulta, and Wayfair. Expertise in CMS, DAM, and content syndication tools (e.g., Salsify, Syndigo, Bynder). Excellent resource management, project management, communication, organizational, and cross‑functional collaboration skills. Strong analytical skills with proficiency in tools such as Stackline, Profitero, Google Analytics, Adobe Analytics, Power BI. Preferred Qualifications Experience with agile marketing or content ops frameworks. Familiarity with AI‑driven content optimization tools and emerging technologies. Familiarity with content syndication platforms (e.g., Salsify, Syndigo) and Amazon Vendor Central/Seller Central, A+ Content, and image optimization tools Working conditions are normal for an office environment. Must be able to sit for extended periods of time. Must be able to use a computer keyboard and view a monitor for extended periods of time. This role requires Stamford, CT office on‑site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays. What we offer Generous Paid Time Off Programs Life & Disability Insurance FSA/HSA/Dependent Care FSA 401k and company match EAP & Employee Wellness Programs Free breakfast and lunch in the Stamford office About Conair Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands include CONAIR, Cuisinart, Cuisinart Outdoors, BaBylissPro, Scünci , TRAVELSMART by CONAIR, and Waring. Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products. At Conair, we inspire our customers with innovative high-quality products and brands #J-18808-Ljbffr