Sr. Manager, Events, HOKA NA

Job Title: Sr. Manager, Events, HOKA NA Reports to: Vice President, Marketing, NA HOKA Location: Remote - US (must reside in approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington). The Role The Senior Manager, Events brings the HOKA brand to life through events and strategic experiential partnerships, advancing our vision to engage more effectively in run culture. You’ll broaden our reach across road, trail, and young athlete participants, ensuring every touchpoint reflects HOKA’s mission, vision, and spirit of movement. You will also lead HOKA’s North America UTMB Major/Series partnerships, driving cohesive storytelling and maximizing brand impact with our target consumers. This position calls for a collaborative leader who balances creativity, strategic thinking, and flawless execution – and who brings a deep passion for running and community engagement. Your Impact Lead HOKA’s North America event partnerships, regional event strategy and execution in alignment with global and regional priorities. Partner cross-functionally (Brand Marketing, Product Marketing, Sales, PR, Social, Integrated Marketing) to ensure consistency and measurable outcomes across all event programs. Manage contract negotiations in collaboration with Deckers Legal and Global partners; oversee all related deliverables. Provide day‑to‑day oversight of road, trail, and young athlete partnerships, including event branding, activation, licensed product coordination, seeding, and digital content. Own event budgets – annual, quarterly, and project‑based – ensuring accurate tracking, reconciliation, and adherence to internal financial processes. Lead partnerships and activation for key properties such as WSER and UTMB, ensuring cohesive storytelling and premium brand presentation. Manage and develop event‑focused team members (e.g., Associate Managers, Road and Trail Events) to ensure strategic alignment and operational excellence. Partner with HOKA and Deckers leadership (VP Marketing, Sr. Director Global Sports Marketing, Field Marketing Leadership) on event activations, athlete appearances, travel logistics, and media moments. Oversee on‑site event activations, including expo booths and branded experiences, ensuring a consistent and engaging HOKA presence. Represent NA Events in global brand conferences and partnership meetings, leading regional updates and knowledge sharing. Who You Are Bachelor’s degree in Business, Marketing, Communications, or related field required. 8+ years of experience in marketing, event management, or sports partnerships. Proven background developing, executing, and scaling large‑scale events or races. Experience managing budgets, timelines, and complex partnerships. Strong record of cross‑functional collaboration and relationship building. Background in contract negotiations, project management, and event operations. Exceptional written, verbal, and presentation skills with the ability to engage diverse audiences. Strong relationship builder who can influence and collaborate effectively across teams while driving results. Proven project and event management expertise, including experience in: Event execution and logistics Contract negotiation and vendor management Budget ownership and financial accountability Film or event tour management Business‑to‑business partnership development Social media and digital storytelling (e.g., Facebook, YouTube, Instagram, X) Deep understanding of the athlete and running community, with the ability to translate athlete and event stories into compelling consumer‑facing content. Demonstrated success leading teams, coaching talent, and scaling resources through freelance or contract support as needed. Highly organized and detail‑oriented, with the ability to prioritize, multitask, and deliver in a fast‑paced environment. Skilled at navigating complex global organizations, balancing multiple stakeholders and priorities under tight timelines. Culturally aware and globally minded, with the agility to work effectively across regions and teams. Proficient in Microsoft Office Suite. Displays high levels of integrity, empathy, and respect, with a collaborative and innovative leadership style. Willing and able to travel domestically up to 30–40%, including extended trips as required. What We’ll Give You Competitive Pay and Bonuses – a variety of competitive compensation programs to foster career development, reward success and show employees how valued they are. Financial Planning and Well‑being – programs to help employees achieve financial goals. Time away from work – support for time off to focus on family, health, or recharge. Extras, discounts and perks – generous discounts and community‑based programs. Growth and Development – extensive opportunities and support for personal and professional development. Health and Wellness – comprehensive health and wellness programs and offerings. $160,000 – $175,000 The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity. #J-18808-Ljbffr