Senior Field Marketing Manager

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech. At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. Join us and become part of a company that's empowering people to unlock their digital potential Introduction As a Senior Field Marketing Manager, you will be responsible for developing and executing strategic field marketing programs specifically tailored for our Mid-Market and M&D (Manufacturing & Distribution) territories. You will play a critical role in driving pipeline generation, accelerating sales cycles, and increasing brand awareness within these key segments. This role requires a strategic thinker with a proven ability to collaborate cross-functionally and deliver measurable results. You will work closely with sales leadership, product marketing, and demand generation teams to ensure alignment and maximize impact. Job Responsibilities Strategic Planning & Execution: Develop and implement comprehensive field marketing strategies and programs for the Mid-Market and M&D territories, aligning with overall business objectives and sales priorities. Demand Generation: Design and execute integrated campaigns (e.g., webinars, regional events, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization. Sales Collaboration & Enablement: Act as a strategic partner to sales teams in the Mid-Market and M&D segments, providing them with localized content, sales tools, training, and competitive intelligence to support their revenue goals. Event Management & Sponsorships: Plan, manage, and execute regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture. Content Adaptation & Messaging: Localize and adapt global marketing content to resonate with the specific needs and challenges of Mid-Market and M&D audiences, highlighting Optimizely's differentiated value. Budget & Vendor Management: Oversee and manage field marketing budgets for assigned territories, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed. Performance Analysis & Optimization: Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance. Market & Competitive Intelligence: Stay abreast of market trends, customer needs, and competitive activities within the Mid-Market and M&D segments, sharing insights to inform marketing and product strategies. Knowledge and Experience Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus. 5-7+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software, with a strong focus on Mid-Market or specific industry verticals like Manufacturing & Distribution. Demonstrated success in developing and executing strategic marketing plans that drive significant pipeline and revenue growth. Deep understanding of the marketing technology landscape, including DXP, content management, experimentation, personalization, and AI applications in marketing. Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders. Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot). Ability to travel up to 25-30% for events, meetings, and sales engagements. Education College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plusEducation or equivalent experience in digital marketing Setting a Strategic Vision Supporting Organizational Goals Acting Strategically Communicating Effectively Prioritizing and Organizing Work Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. We are dedicated to providing meaningful rewards and development opportunities for our employees, recognizing performance and creating a supportive working environment. Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. #J-18808-Ljbffr