Creator Strategy, Fan Engagement

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators.

From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

What you'll do

Coordinate and execute regional creator campaigns and processes for all R. O.s on hub priority projects/viral hub rep; provide best practices and local feedback to non-regional teams to inform wider strategy. Analyze emerging trends on TikTok, Instagram Reels, YouTube Shorts and other platforms to identify creative opportunities for artists. Develop content strategies rooted in social algorithm insight, cultural context, and fan behavior to enhance streaming conversion and artist discovery.

Develop and manage influencer and creator partnerships that align with artist identity and campaign goals, from concept through execution. Evaluate campaign performance, optimize in real-time, and present actionable insights to internal stakeholders. Execute hub campaigns set up (contests, microsites, regional rep email & 1‑1 strategy, etc.); work closely with US CRM, regional legalետր and marketing teams. Lead end‑to‑end development and optimization of email, SMS, and CRM campaigns to drive fan engagement, retention, and lifetime value, from concept through performance analysis for regional repertoire worked via the hub – cascading learnings to the rest of the org.

Work with product and global privacy teams to advise on regional BLA/privacy requirements for future fan engagement tools. Explore external products and tools to drive fan acquisition and engagement, and maintain competitive case studies across the industry and similar sectors such as fashion, sports, beauty, etc. Oversee fan engagement strategy for the region inclusive of fan acquisition, engagement, privacy & BLA coordination/processes, creator strategy and partner developments. Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed locally via hub for global, select developing, regional priority releases and viral tracks worked by the hub.

Align and present campaign plans and performance to senior leadership; and managers/artists as requested. Stay ahead of social, streaming and fan culture trends—identify new platform activations, influencer partnerships, and creative formats. Assist in content creation for Sony and artists socials, that is engaging to fans and conveys the appropriate audience tone. Assist Audience Development Team in influencer marketing campaigns and creative ideas.

Aid in working on any administrative duties for the Audience Development Team (payment order for vendor services, processing invoices for payment, etc.).

Who you are

3+ years of experience in social media strategy, content, or creator marketing within music, entertainment, or digital media. Deep proficiency in short‑form platforms (TikTok, Instagram Reels, YouTube Shorts) and their algorithms. Exceptional creative instincts paired with data‑driven decision‑making. Ability to manage multiple campaigns and fast‑moving trends with clarity and flexibility.

Proficiency in CRM platforms, marketing automation, and email/SMS strategy. Strong analytical and reporting capabilities. Attention to detail and proactive approach. Bi‑lingual preferred (English & Spanish).

Proficiency with paid media platforms (e.g., TikTok, Meta, Google Ads) and analytics tools. Excellent communication, presentation, and project‑management skills. Strong passion for music, fandom culture, and digital trends. Proficiency in Microsoft Office, Google Suite, and project‑management software.

Ability to work under pressure, multitask, and prioritize. Strong problem‑solving, analytical, and decision‑making skills. Excellent verbal and written communication skills. Detail‑oriented, proactive, and collaborative attitude.

Passion for music and the music industry. What we give you: You join anouders inclusive, collaborative and global community where you have the opportunity to channel your passion every day. A modern office environment designed to foster productivity, creativity, and teamwork and empower you to bring your best. An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.

Voluntary benefits like company‑paid identity theft protection and resources for pets, mental health, meditation resources, industry weather coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized backup child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans. Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt and create what happens next. Time off for a winter recess.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. #J-18808-Ljbffr