Creative Director

Job Overview Lexia Learning is seeking a dynamic, visionary Creative Director to lead our brand's visual direction, create compelling campaign concepts, and drive our design strategy. This role will play a pivotal role in enhancing the brand identity across multiple channels, managing a team of graphic designers, and collaborating closely with other teams, including digital marketing, content, and product teams. The ideal candidate will have a strong eye for design, the ability to conceptualize creative solutions that align with business goals, and experience in managing cross‑functional creative projects from ideation through execution. Job Responsibilities Brand Development Support Support definition and lead the visual direction for Lexia, ensuring consistent brand messaging across all creative assets and channels. Develop and refine brand guidelines to ensure cohesive visuals across all Lexia marketing materials. Stay up-to-date on industry trends, competitor movements, and best practices to keep the Lexia brand fresh and relevant. Creative Strategy & Concepting Partner with marketing leadership to conceptualize and develop innovative campaigns that drive brand awareness, engagement, and lead generation. Lead the creative ideation process, working closely with content, digital, and marketing teams to brainstorm and execute compelling campaign concepts. Collaborate with product marketing to ensure all visuals align with Lexia’s brand identity, voice, and messaging standards. Team Leadership & Management Manage and mentor a team of graphic designers, ensuring quality, consistency, and on‑brand execution of all design deliverables. Set clear expectations, provide constructive feedback, and foster an environment that promotes professional growth and collaboration within the creative team. In partnership with the Manager, Marketing Services, oversee project timelines, work assignments, and resource allocation to meet project deadlines and ensure smooth delivery of all creative assets. Campaign Execution Guide the design and production of digital assets, including social media content, email graphics, display ads, video content, print materials, and other collateral. Collaborate with the digital marketing team to create and optimize ads for performance across social media, digital display, and other paid media channels. Oversee the creation of design assets for conferences, events, webinars, and other virtual or live events. Project Management Lead end‑to‑end creative project management, from concept through final execution, ensuring deliverables meet marketing and business objectives. In partnership with the Manager, Marketing Services, manage external creative vendors, freelancers, and agencies as needed, ensuring their work aligns with Lexia's standards and expectations. In partnership with Brand Marketing, track and report on the effectiveness of creative campaigns, using insights to refine future creative strategy. Quality Control Establish and maintain high standards for visual quality and creativity across all assets and campaigns. Ensure all creative output adheres to brand standards, is free from errors, and meets Lexia's high quality expectations. Job Requirements Bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a related field. OR 8+ years of experience in a creative leadership role, preferably in a B2B or education‑focused environment. Proven experience in managing and inspiring creative teams, with strong leadership and mentoring skills. Strong portfolio showcasing a range of successful brand and campaign executions. Exceptional understanding of branding principles, design, typography, colour, and layout. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software. Experience in video editing, motion graphics, and familiarity with web design principles are a plus. Strong project management skills, with the ability to manage multiple projects in a fast‑paced environment. Excellent communication and presentation skills, with the ability to articulate creative ideas and strategy to cross‑functional teams and senior leadership. To learn more about our organization and the exciting work we do, visit Remote First Work Environment Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations. If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fibre‑optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload. The successful candidate will be expected to actively participate in video‑based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role. As part of our Remote‑First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office. An Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history). We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member. #J-18808-Ljbffr