VP of Product Marketing

We’re looking for a VP of Product Marketing to join our Helsinki , Dublin , or Amsterdam office. You can also work fully remotely from the UK or Poland . In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines. This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform. Your day-to-day work and responsibilities include… Own and refine Supermetrics’ core product story, value propositions, and messaging framework across all segments and regions. Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives. Build a scalable messaging architecture and our product storytelling framework. Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative. Strategic Go-to-Market Architect GTM playbooks for launches for minor and major product and feature releases. Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue. Ensure that GTM motions support PLG and SLG motions. Partner with Product, Sales, Finance, and RevOps on monetization strategy. Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model. Ensure that our pricing articulation aligns with customer value perception. Operationalise competitive insights into battlecards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals. Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions. Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations. Sales, Marketing & Customer Success Enablement Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs Partner with Sales Enablement and Customer Success to drive adoption and revenue retention Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value. Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs. Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths. Institutionalise PMM processes and rituals across the org This position is for you if you have… 12+ years of experience in product marketing or related roles within B2B SaaS. 8+ years leading PMM teams, ideally in high-growth or scale-up environments. Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG). Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly. Deep understanding of SaaS monetization, pricing, and packaging. Experience partnering with executive teams to influence product direction and revenue strategy. Strong analytical mindset and comfort working with data-driven decisions. We also appreciate it if you have… Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable. Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams. Benefits we offer… Competitive compensation package, including equity Health care benefits and leisure time insurance Personal learning budget Sports and Wellbeing Allowance Benefits may vary depending on location. Join us on our mission to make data a marketing superpower Supermetrics builds an end-to-end marketing intelligence platform, with 15% of global advertising spend reported through our products. We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé. Since our founding in 2013, we’ve grown from a one-person shop to a key player in the industry—and we’re just getting started We're a team of 400+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team. Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together. We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully. Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected. #J-18808-Ljbffr