Trade Marketing Manager

3 weeks ago


Miramar, United States MSH Full time

The role will embrace:


  • Identification, prioritization and servicing of select top commercial accounts – known as Key accounts.
  • Ownership of commercial planning process on behalf of BDM’s: evidenced by monthly planning measures
  • Development of customer strategies and execution of plans in conjunction with BDMs’
  • Delivering against a goal of building brand availability, visibility and reachability that leads to ‘bringing the brand to life instore”
  • Monitoring, analyzing, reporting and recording of data and facts related to the market and account sales performance, advising management of corrective actions necessary to achievement of targets
  • Working with Marketing [and advertising], handling of all trade direct communications material to the trade [e.g. sales aids] and within the trade [ e.g. Point of sale material and brand activation activity] - including local and international trade show management.
  • Working with the supply chain team to ensure efficient management of stock and tight inventory control
  • Working with sales and finance to optimize the financial returns in the value chain.
  • Assisting marketing in product /line extensions development that [a] help grow the category for the customer[b] resonate with shoppers [c] build incremental margin accretive sales
  • Working with technical processing department and supply chain to drive efficiencies in supply e.g. Master case management, palletization, routing of product to customer etc.


Technical Knowledge and Competence


  • Familiarity with grocery sales and general retail principles of selling
  • Rich understanding of the tools that help build brand exposure and drive consumer offtake.
  • Understanding of consumer and shopper insight -attitude and behavior and - Macro trends e.g. pricing
  • Familiarity with the supply chain and inventory control measures
  • Deep understanding of the value chain downstream and commercial negotiation around gross and net sales that help ultimately satisfy customer needs, build critical mass and drive ROI


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