Email and SMS Marketing Manager
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Leading email and SMS marketing initiatives, the full-time remote Email and SMS Marketing Manager will drive strategy, execution, and performance optimization while managing a team of strategists and specialists to deliver engaging, data-driven communication that fosters brand loyalty.
Key responsibilities
Develops and implements a comprehensive email and SMS marketing strategy aligned with organizational goals
Manages and mentors a team of Email and SMS Marketing Strategists and Specialists
Tracks and analyzes KPIs to drive continuous improvement in campaign performance
Required qualifications
Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred
7+ years of experience managing email and SMS marketing campaigns using enterprise platforms
3+ years of experience leading a marketing team, including hiring and performance management
Strong proficiency in HTML, CSS, and dynamic content creation for visually engaging campaigns
Demonstrated expertise in audience segmentation and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)