Growth Marketing Manager

Growth Marketing Manager

Puck | Built to Lead.

Location: Manning, IA Department: Marketing Employment Type:Full-TimeSchedule:Monday - Friday, 8:00 AM - 5:00 PM

Who We Are

At Puck, we areBuilt to Lead. We are a dynamic manufacturing company committed to delivering high-quality products and fostering a team environment where every member plays a critical role in our success. If you are a technically minded problem-solver who picks up new concepts quickly and thrives when there's always something new to learn, we want to hear from you.

What You'll Do

The Growth Marketing Manager is out dedicated in-house marketing leader, turning company strategy into qualified pipeline, profitable mix, and measurable growth. You'll plan and direct marketing for all of our products and services, work hand in hand with Sales on priority markets and accounts, and manage the people, agencies, budget, and reporting needed to deliver the annual marketing plan.

Your day-to-day responsibilities will include:

• Own the annual marketing strategy, operating plan, and budget in line with company growth and profitability goals.
• Translate company revenue targets into market, segment, product, account, and campaign plans.
• Meet weekly with Sales on priority products, strategic accounts, pipeline gaps, and market feedback.
• Define lead qualification criteria and the Marketing-to-Sales handoff, tracking leads from first touch through close.
• Lead market research, customer segmentation, competitive analysis, and voice-of-customer work to uncover growth opportunities.
• Plan and execute integrated campaigns across digital, website, social media, email, print, video, PR, events, and demonstrations, tracking cost-per-lead and conversion by channel.
• Coordinate promotions and product introductions with Sales and internal teams to maximize reach in target markets.
• Oversee catalog, flyers, websites, videos, photography, and other sales materials, and track which ones help Sales win deals.
• Maintain consistent branding, messaging, and quality across all media, reviewing and approving materials before publication.
• Manage the marketing team, outside agencies, content and campaign calendars, and resources to meet financial and operational goals.
• Monitor marketing-sourced pipeline, campaign return, budget performance, and forecast accuracy, and take corrective action when results are off plan.
• Present concise performance reports, forecasts, risks, and recommendations to the leadership team.
• Provide product and market expertise and contribute to the company business plan.
• Ensure marketing communications follow applicable legal, copyright, privacy, advertising, and postal requirements.
• Other duties as assigned.

What We're Looking For

Competencies:

• Strategic marketing and growth planning
• Commercial and financial acumen
• Sales and marketing alignment
• Market research, segmentation, and voice-of-customer capability
• Campaign planning, measurement, and attribution
• Budget management and forecasting discipline
• Leadership, coaching, and resource management
• Communication proficiency (verbal, written, presentation, and executive-level)
• Organizational skills, initiative, teamwork, creativity, and problem solving
• Experience in Adobe Creative Suite
• Proficient in photography, videography, and photo/video editing

Required Education & Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least five years of progressive experience in marketing, sales and marketing, demand generation, or a related commercial field.
• Demonstrated experience planning and executing marketing programs, managing budgets, and reporting measurable business results.
• Experience leading team members, agencies, vendors, or cross-functional programs.

Preferred Education & Experience

• Experience managing websites, social media, email marketing, and multiple media types
• WordPress, WooCommerce, SEO, marketing analytics, and campaign attribution experience
• Experience with a CRM or market