What are we looking for in our Copywriter?

Russell Tobin's client, a global specialty retail holding company is hiring for a Copywriter in Reynoldsburg, OH 

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Employment Type: Contract/ Hybrid

Location: Reynoldsburg, OH 

Pay rate: $37-$42/hr, DOE

Responsibilities:

• Writes and edits concise, compelling copy that drives engagement with the Social Customer, including:
• Writes captions for daily content — minimum of 14 stories per week — across brand platforms (Facebook, Instagram, TikTok, x, Threads, YouTube, Pinterest)
• Influences copy for Facebook & Instagram Stories
• Helps support posting to Threads
• Writes script copy for live events
• Supports in-the-moment engagement with fans & social media influencers
• Maintains brand voice & helps define voice & tone for customer care teams
• Translates marketing messages to match the social media landscape & the voice of the customer
• Patterns the landscape for trending, relevant content inspiration & applies learnings appropriately to drive innovation for the brand across social channels
• Studies & experiments with product across all categories, fragrances & forms to support product storytelling & customer education within the Social space 
• Partners with Brand Strategy, Organic Social, designers and analytics to bring social-related copy to life.
• Uses brand positioning and content strategy to tell engaging and trend-relevant stories.
• Collaborates to ensure all messages align closely with and complement the seasonal and overall strategy to support consistent brand positioning.Meets ongoing deadlines.
• Presents concepts and finalized projects to Organic Social team and Brand Strategy leadership
• No travel required

Requirements:

• Bachelor's degree in communications, Marketing, Journalism or related field
• 3–5 years of professional writing experience with a portfolio dedicated to concise communication and inspiring storytelling
• Excellent knowledge of best practices for social media is a must
• Highly organized, attentive to detail and able to meet multiple fast-paced deadlines.
• Ability to multitask and project manage key business priorities in a fast-paced environment
• Strong team player and positive, proactive attitude with great interpersonal skills; ability to brief senior leaders, foster relationships with cross-functional teams, and be solid partner and collaborator with immediate team members
• Ability to think innovatively and creatively and change course if necessary, to achieve desired results
• Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines
• Proficient in MAC, Word, Keynote/Powerpoint and Excel

Nice to have:

• Retail, fashion, beauty and/or journalism experience preferred

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 

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Rate/Salary: $37-$42/hr, DOE