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Marketing Analyst

2 months ago

Wellesley, United States Rose International Full time

Description:

Support development of marketing plans rooted in consumer, competitor, and company insights.

Manage projects from initiation through execution – thought partnership with marketing brief creation, gain stakeholder alignment, kickoff with internal partners, gain approvals and ensure timely implementation.

Marketing Brief: Contribute to the strategic marketing brief, the framework and foundation for a marketing initiative or campaign, and is responsible for individual tactical marketing briefs.

Execution and Optimization: Leads execution of all project deliverables including, but not limited to, brief development, collaboration with Procurement on print production deliverables, collaboration with Operations on field readiness, and Legal review of materials.

Manage timelines and deliverables in Work front (aggregate stakeholder feedback, enter approvals, etc)

Consumer and Industry Insights: Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.

Build Collaborative Relationships: Manage and develop strong, collaborative relationships with partners across the organization (both up and down levels) and lead cross-functional teams to ensure consistent communication and execution of strategy.

Additional responsibilities to include but not limited to:

Product SKU strategy and selection

Project recaps, which include tactic overviews and performance

Experience

Experience Required:

2-5 years of marketing experience in retail, agency or consumer brands

Self-motivated individual who can function and win in a demanding, performance-driven environment

Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base

Proven track record of working collaboratively with internal and external business partners

Integrated marketing experience across a variety of channels and tactics

Experience working in a large, matrixed organization

Experience with PowerPoint, Outlook, Word and proficiency in Excel

Education: Bachelor’s degree in Marketing, Business, or related field

Position Summary

This role will contribute to the development of marketing solutions and campaigns for the Front Store Health and Wellness Marketing team. In this role, you will leverage various marketing tactics and channels; including owned assets and paid media channels to create awareness and increase engagement with current customers. You will play a vital role in independently leading marketing projects and working cross-functionally to help ensure larger marketing strategies deliver the necessary business and consumer outcomes on-time, on-budget, and on-strategy. This role will work closely with many cross-functional partners including marketing, merchandising, creative, legal, etc.

Education

Communications, Marketing or similar bachelor’s degree
  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).