Director of Sales

About CBT Collective

CBT Collective is a rapidly growing, evidence-based mental health practice dedicated to delivering exceptional care through Cognitive Behavioral Therapy (CBT) and other scientifically supported treatments.

Over the past two years, weve grown our business team from a small founder-led group into a multidisciplinary organization, while expanding our clinician team by more than 50%, to a team that is now over 25 clinicians. As we continue to grow, were investing in exceptional people, scalable systems, and the business infrastructure needed to support our next stage of growth.

Our clinicians include internationally recognized experts, authors, researchers, and trainers who have helped shape the field of CBT. Were looking for leaders who are excited by the opportunity to help build one of the countrys premier evidence-based mental health practices.

The Role

The Director of Sales is responsible for leading and developing CBT Collectives Clinical Coordination team.

This is a true player-coach role. Your primary responsibility is helping our team become exceptional at guiding prospective clients through one of the most important decisions theyll make: taking the first step toward care.

While this is a sales leadership role, success requires much more than strong sales management. Our Clinical Coordinators are often the very first interaction someone has with CBT Collective - frequently during one of the most vulnerable moments of their life. The Director of Sales will help build a team that combines consultative sales excellence with empathy, emotional intelligence, professionalism, and genuine care.

As a growing organization, we believe leaders lead from the front. Youll coach, mentor, and develop the team while also remaining willing to roll up your sleeves and step into client consultations whenever the business needs you.

Because we are a small 10-person business team (you would be #11), inclusive of a 4 person sales vertical (you would be #5th), this role is best suited for someone who is scrappy, resourceful, flexible, and team-oriented. The right person will be comfortable taking initiative, helping outside their lane when needed, finding practical solutions as the business grows, and thrives working in a fast-moving environment where priorities can shift.

What You’ll Do

Sales Leadership & Coaching

Your primary responsibility is developing a high-performing Clinical Coordination team.

Responsibilities include:

• Hiring, onboarding, coaching, and developing team members.
• Conducting regular call reviews and live coaching sessions.
• Improving objection handling and consultative selling skills.
• Leading role-playing exercises and ongoing sales training.
• Refining call scripts and coaching resources.
• Creating a culture of accountability, collaboration, and continuous improvement.
• Supporting team members through challenging client conversations.

Sales Performance

Own the day-to-day performance of the Clinical Coordinator team.

Success includes improving:

• Clinical Coordinator Call Conversion Rate
• Intake Cancellation Rate
• Pipeline management and follow-up consistency
• Quality and consistency of consultation calls
• Overall client experience

Use call reviews, coaching, and performance data to continually improve results.

Sales Process

Partner with leadership to continuously improve how the sales team operates.

Responsibilities include:

• Maintaining CRM accuracy and data integrity.
• Refining sales workflows and documentation.
• Monitoring key sales metrics and dashboards.
• Identifying opportunities to improve consistency and efficiency.
• Helping implement tools and processes that support a scalable sales organization.

Referral Growth Support

As CBT Collective continues building its referral network, support leadership in operationalizing referral growth initiatives.

Responsibilities may include:

• Supporting outreach efforts.
• Tracking referral activi