Content Producer

2 weeks ago

Columbia, United States LEARFIELD Full time

As a part of Learfield Studios team and initiative, the Content Producer is an important role on the ground that assists in the development and production of original and branded content-driven executions in partnership with the school. Working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, and local staff to help ideate, create and execute a robust original and branded content offering and calendar that will increase fan engagement across school athletic handles as well as generate revenue opportunities for local Learfield sales staff.


Responsibilities:

  • Assist and sometimes lead creation of episodic video and social content in partnership with school teams to drive fan engagement across social channels and generate incremental revenue opportunities for local sales
  • Lead creation of custom branded content (sponsorship and integration) for local property sales staff to drive additional advertiser solutions for LEARFIELD
  • Contribute to the creation of content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
  • Manage and spearhead relationships between athletic department content team, LEARFIELD local sales teams and national sales
  • Facilitate communication with Athletics, SIDs, Coaches, Assistant and Deputy ADs to produce series and integrate athletics priorities into content strategy
  • Collaborate closely with athletic department and sponsors to create custom branded content that delivers on all stakeholders voice, tone, and brand objectives
  • Contribute to research, pre-production, production, post production, distribution, and analysis for all proactive and reactive series executed by LEARFIELD Studios
  • Aid Property and Athletics in creating optimal content strategy and plan to increase fan engagement, hit key narrative storylines and generate revenue locally & nationally
  • Assist in the creative development for all Learfield led original content series
  • Generate ideas for brand integration video series for local and national sales and attend client pitches and productions, as needed
  • Elevate video production including assisting and occasionally leading the production of LEARFIELD narrative, serialized shoots on-site
  • Utilize data and assist in developing LEARFIELD Studios content strategy and proactive full-year content calendar
  • Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
  • Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
  • Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to shareholders.
  • Opportunity to manage on-site team members, as available


Qualifications:

  • Minimum 2+ years of work experience in the sports or entertainment industry focused on creating, writing, producing, directing and editing video content
  • Must have previous experience with shooting, directing and editing video
  • Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
  • Minimum 2+ years of experience successfully working in a creative production environment
  • Minimum 2+ years of experience in developing creative content that has driven engagement and results
  • Prefer previous experience in sports industry and ideally in college athletics
  • Experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Proven ability to collaborate with other content creators and stakeholders

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