Salesforce Marketing Cloud Architect

1 month ago

Tysons Corner, United States Rockwoods Inc Full time

Job Title: Salesforce Marketing Cloud Architect/Consultant

Location: Tyson's corner, VA - Hybrid

Job Summary:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Architect/Consultant to design, develop, and optimize marketing solutions for our clients. The ideal candidate will possess in-depth expertise in SFMC, Data Cloud, and personalization tools, along with experience in integrating Salesforce CRM and third-party platforms. This role involves hands-on technical development, strategic planning, and close collaboration with stakeholders to deliver impactful marketing campaigns.

Key Responsibilities:

  • Design and implement end-to-end solutions on Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, and Interaction Studio.
  • Develop dynamic and personalized communication strategies using AMP Script, HTML/CSS, and Server-Side JavaScript.
  • Manage data extensions, SQL queries, and segmentation logic for targeted marketing campaigns.
  • Integrate SFMC with Salesforce CRM and third-party applications using REST APIs and authentication protocols.
  • Create and deploy transactional communications, including email and SMS campaigns, leveraging API triggers and automation workflows.
  • Set up and manage Customer Data Platform (CDP) solutions, including data ingestion, profile unification, and activation strategies.
  • Configure and customize cloud pages for customer interaction, preference management, and dynamic content rendering.
  • Lead and mentor teams, ensuring successful delivery of sprint tasks and project milestones.
  • Collaborate with stakeholders to gather requirements, design solutions, and present project updates and demos.
  • Conduct system analysis, troubleshoot issues, and ensure adherence to regulatory and data security standards.

Qualifications:

  • Bachelor’s degree in Computer Science, Marketing, or related field (Master’s degree preferred).
  • 8+ years of progressive experience in Salesforce Marketing Cloud development and implementation.
  • Strong expertise in Salesforce Marketing Cloud modules (Email Studio, Interaction Studio, Data Cloud, Automation Studio, Journey Builder).
  • Proficiency in SQL, AMP Script, HTML/CSS, JavaScript, and REST APIs.
  • Proven experience integrating SFMC with Salesforce CRM and third-party tools.
  • Familiarity with tools such as Postman, Splunk, and Datorama for testing and analysis.
  • Salesforce certifications in Marketing Cloud and Data Cloud (Email Specialist, Marketing Cloud Administrator, Developer, Consultant, etc.) are required.
  • Experience with agile methodologies and project management tools like JIRA and Confluence.

Preferred Skills:

  • Experience with personalization platforms (e.g., Interaction Studio) and cross-channel marketing tools.
  • Knowledge of CDP architecture and implementation.
  • Strong analytical, troubleshooting, and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.


This role offers the opportunity to work with innovative marketing technologies and make a significant impact on client engagement strategies. You'll collaborate with a dynamic team and contribute to projects that drive measurable business outcomes.

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