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B2B Marketing Manager
23 hours ago
B2B Marketing ManagerWe believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential.
We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U. S.states, with the exception of Hawaii.
About the RoleWe are looking for a B2B Marketing Manager to accelerate top-of-funnel growth across our employer audiences - including commercial employers, universities, and health systems. Our goal is to help employees access the mental health benefits their organizations already offer. To do that, we build and optimize multi-channel acquisition campaigns that engage benefits leaders and decision-makers to generate high-quality leads and meetings for our Sales team. In this role, you'll help shape our early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula.
You'll collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel. If you're a strategic and creative marketer who wants your work to make a real difference in mental health access, we'd love to meet you. Required Qualifications5years in B2B marketing, demand generation, partner marketing, or acquisition marketing.
Experience
must include ownership of early-funnel execution5years experience with HubSpot, Salesforce, or similar CRM MAP systemsDemonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volumeStrong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reportingExperience partnering with Sales, RevOps, or AE / SDR / BDM teams to improve lead quality, routing, and conversionExtremely strong written communication ability, with experience creating B2B content that drives TOF engagement. Preferred QualificationsWhile having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience
in healthcare, behavioral health, benefits, or HR techExperience running A / B tests and optimizing messaging or creative for TOF acquisitionExperience with employer marketing, benefits buyers, or enterprise outreach motionsBackground supporting outbound teams with messaging frameworks and sequencing guidanceOur TeamWe believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued..
